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Author: John Rost

How to bring employer branding strategy to life

Employer branding is one of those topics. Everyone knows they need it, companies throw energy time and money into trying to create it, but it’s still hard to even define! Is your employer brand what you say, how you act, what people say about you, what you post on LinkedIn? In short… yes! And no….

How to send a mass text to employees

Yes! It’s possible to send mass texts to employees. In fact, there are a few ways to make it work… which you choose depends on how easy you want it to be, how often you want to use it, and the size and type of your team. We’ll go through the advantages of text messages…

Company SMS: Is it legal to mass text employees?

Internal communications teams and HR teams are often asking the same question these days… can I text my team? Mass texting employees is a pretty enticing idea, and it can be the solution to many of the challenges of reaching in-the-field or frontline workers. After all, not everyone can check their email (and many don’t…

Employee email image size best practices: How to make your messages look great

If you’re working with standard tools to send emails to large groups (like employees), figuring out the right image sizes for email and making them render properly to your recipients is a serious challenge. Many mass emails – like marketing emails and customer service messages – are created using a dedicated tool like Mailchimp or…

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