New features

We’re excited to roll out our new SMS auto-reply feature! Designed to make internal communication even easier, auto-replies help companies set clear expectations with their employees about SMS replies—no extra inbox management needed.

Why auto-reply?

We know managing an inbox isn’t always ideal for every team; many of our customers have shared that inbox monitoring feels like a task they’d prefer to avoid, or that they just don't want to have that two-way communication option EVERY single time. That’s why we developed a solution that keeps your inbox visible and active while allowing you to set clear expectations for employees. Whether managing inquiries or sending updates, Workshop’s auto-reply provides a consistent way to keep employees informed without adding more work to your plate.

Plus, the auto-reply adds a bit of that human connection to your company text messages. Instead of messages from employees disappearing into the abyss after being sent, auto-replies can create a sense of connection or — at a minimum — an acknowledgment that the reply was received!

How it works

With SMS auto-reply, you can craft customized responses that let employees know exactly what to expect. Here are a few examples of how you can put auto-reply to work:

• Set response expectations: If your team isn’t actively monitoring the inbox, let employees know that (or that they’ll receive a response within a certain timeframe) —“We’ll get back to you within 24-48 hours. For urgent matters, please reach out to your manager.”
• Notify of limited availability: During out-of-office periods, set up an auto-reply to let employees know responses may be delayed or will resume on a specific date.
• Personalized event replies: Reaching out about an event? Set an auto-reply to send a confirmation like “Thank you for your RSVP to ‘[event name]’! We look forward to seeing you there!”

These flexible options make it easy to update and manage responses as your communication needs change.

Setting up auto-replies in Workshop

Available to all Enhanced and Premium SMS plan customers, SMS auto-reply is super simple to set up. Just activate the auto-reply feature at the company level, add your message, and Workshop will handle the rest. Here’s what to expect:

• Customized, company-wide replies: Once you turn on auto-reply, your message will be sent in response to any incoming reply, ensuring employees know when (and if) to expect a follow-up.
• One reply per 24-hour window: To avoid redundancy, each employee will receive the auto-reply just once within a 24-hour period, creating a consistent (but non-intrusive!) experience.

Ready to get started?

Auto-replies are perfect for setting clear boundaries, building trust, and making sure everyone stays informed. We’re here to help you get the most out of this feature (and all the other SMS features available in Workshop), so don’t hesitate to reach out or schedule a quick demo!

We’re thrilled to announce our brand-new AI content features—designed to help you craft more engaging internal communications, faster and more effectively than ever. Our goal? To make your life easier by removing blockers and increasing efficiency, without requiring you to be an AI expert.

What is Workshop's approach to AI?

We’ve all seen the buzz around AI and its potential to revolutionize the way we work. But at Workshop, we believe AI should be more than just a shiny new tool. Rather than adding unnecessary complexity, we’ve built AI right into our platform to deliver real value where it counts (and we've prompted and refined it ourselves, so you don't have to). No need to be a “prompt engineer” or master ChatGPT—our AI works behind the scenes to help you communicate smarter, not harder.

How can AI help you?

With our new AI content features, you can:

• Generate ideas with AI: Struggling to come up with the perfect subject line or email preview text? We will scan your email and suggest subject lines and preview text that match the context and tone of your message. Plus, you can rest easy knowing the recommendations are based in years of real and personal internal communications and marketing expertise.
• Modify with AI: Need to tweak your messaging? Use AI to refine those same subject lines, email preview text, and more. Whether it’s improving tone, fixing grammar, or simply enhancing clarity, Workshop’s AI makes it easy to deliver polished, professional communications every time.
• Cross-post with ease: You can also use AI to optimize your messages for cross-posting across multiple internal communications channels (including Slack, Teams, and Sharepoint) —making sure your content resonates, no matter where it’s shared.

AI as a tool, not a gimmick

While some platforms have simply slapped on AI with minimal thought, we’ve put in extra time and effort to craft intelligent features that are designed to look at the context of your content and help solve common communication problems. Our AI tools are here to help you save time and create more effective messages without getting in your way. The best part? You don’t need to worry about perfecting AI prompts or learning how to interact with a chatbot. We’ve done the heavy lifting for you!

What if I don’t want AI?

We get it. Not everyone wants or needs AI in their workflow, and we respect that! You can always reach out to your account manager and ask them to disable all AI features for now (or for good). You'll still be able to use Workshop’s core features while skipping the AI-powered extras—perfect for teams who prefer a more traditional approach to content creation. And if you have any questions about our AI policy and security protocol, you can find more information here. 

Ready to try it?

Our new AI content features are here to inspire, enhance, and simplify your communication efforts. They're the perfect addition to our suite of AI-powered tools, including stock images and translation. Whether you’re looking for fresh ideas, faster content creation, or just a little extra polish, our AI tools have got your back.

We’re excited for you to try out these features and see how they can level up your internal communications!

(Want to see it all in action? Schedule a short demo here!)

Our AI features are available on all Enhanced and Premium plans. As always, if you have any questions or feedback, we’re here to help. Happy writing!

Internal communications can be complex, with multiple teams and departments needing to coordinate messages, events, and updates. We’ve heard from many of you that you needed a way to mark important dates, jot down ideas, or simply hold space for future communications without locking into a specific schedule.

The latest addition to Workshop’s communications calendar: notes!

This new feature is designed to help you plan and organize your internal communications with a whole new level of flexibility.

In Workshop, you can now: 

• Add custom, color-coded notes to your calendar: Easily create notes on any date in your communications calendar. Use these notes to mark key events, brainstorm content ideas, or remind your team about upcoming initiatives.
• Plan without committing: Not ready to schedule a communication? No problem! Notes allow you to hold a spot in your calendar without setting anything in stone, giving you the flexibility to plan ahead (without the pressure)!
• Collaborate with your team: Share notes with your team to keep everyone on the same page. Whether it’s a reminder about a company-wide announcement or an idea for a future campaign, your team can stay informed and aligned.

This feature is perfect for those who want to stay organized and ensure nothing slips through the cracks. Whether you’re managing a large-scale internal campaign or simply trying to avoid communication overload, our communications calendar gives you the tools you need to keep your strategy on track!

Practical ways to use calendar notes

Here are a few of our favorite aspects of this new feature:

• Custom notes & blackout dates: Add notes and blackout dates to keep your team informed about important events and ensure no emails go out on critical days.
• Color-coding: Quickly identify communication types to keep track of what’s going out when (and how often).
• Add links to other software: Directly link your calendar notes to your Workshop draft emails, Asana projects, Google Doc drafts, Canva files, JIRA tickets…whatever you need!
• Add placeholders for confidential information: Add a block or blackout note for sensitive content or private information, and link out to details to make sure only the right people have access.

At the end of the day, Workshop’s communications calendar isn’t just about organization! It’s about helping your team communicate more effectively, reducing stress, and ensuring every single message gets the attention it deserves. (Find a few other ways Workshop helps you manage your internal communications here!)

As always, we’re here to help you every step of the way, so don’t hesitate to reach out if you have any questions or feedback.

Happy planning! 🎉

Getting started with our communications calendar is easy, and it's available on every plan! Simply navigate to your communications calendar in Workshop, click on any date, and start adding your notes. You’ll find this new feature integrated seamlessly into the calendar, ready to help you plan better and communicate smarter.

Not a Workshop customer yet? Schedule a quick 30-minute demo today to see the communications calendar, drag-and-drop editor, and analytics in action!

We completely understand the importance of having visually engaging content in your internal communications, but you don’t always have access to the design resources you need to make it happen! Whether your marketing team knows it or not (we won’t tell!), we know how many communicators are relying on Canva to create the graphics they want/need. 

That’s why we’re SO proud and excited to be the very first internal email platform to integrate directly with Canva. You can now effortlessly connect your Canva account to your Workshop account, allowing you to easily access and edit all of your Canva assets while crafting your emails. No need to download and upload and upload and download; you’ll be able to bring in all of your favorite templates and latest designs directly into your media library! 

With Canva’s huge library of templates, graphics, and design tools, combined with Workshop’s intuitive drag-and-drop email editor, it’s now easier than ever to create engaging internal communications.

How it works:

• Easy connection: Simply connect your Canva account to Workshop in a couple of clicks.
• Seamless access: Once connected, all of your available Canva designs and assets will be accessible directly from within the Workshop email builder. (You can even edit them with a click of a button!)
• Better designs: Use Canva’s rich design features to create visually appealing emails that capture employee’s attention and make your messages even more effective. 

Our Canva integration is available on every plan! Experience it for yourself with a free trial, or simply schedule a demo today.

Already a user? Here's a handy help doc on how to connect your Canva account (it's available now)!

In between sunny days and snow cones, our product team added all of the following features: 

NEW! See who clicked a link (and how many times)

From the “Clicks” section of a sent email, you’re now able to see individual data on who clicked the link, and repeat click data to see how many times they’ve clicked it! (This data will also be available in your exported analytics, too.) 

NEW! Export an email as a PDF

This is SUCH a great way to distribute your messaging across your workforce! You can now export your email to a PDF (even before you send it).  This makes it really easy to attach to another email, or use the resulting PDF to create flyers for frontline or deskless employees.

From the email editor, just click the 'export to PDF' button to download a PDF version of your current email design!

NEW! Embed your campaign archives onto other sites/intranets

Another great way to distribute your messaging across your entire team! Embed your email campaign archives within any website (including your intranet).
This is perfect for providing a single, go-to place for employees to see previous CEO letters, newsletters, you name it (and you won’t have to update it manually every single time). 

NEW! Set a custom default “From Name’

Within your company settings, admins now have the ability to customize what you want your default 'From Name' to be within the email settings page. (By default, we set it as your company name.)

Now you have the flexibility to change that to be more specific, like 'Internal Communications at Workshop,’ for example, or “The Happy Co. Comms Team.”

On the other hand, you may have multiple departments using Workshop and want to change that 'from name' depending on who is sending the communications. With this feature, you can now set the default to blank and this will prompt each department to write in their own 'From name.” 

All four of these features are available for all customers, regardless of plan type!

We've added a few new features as we continue to expand and improve our rapidly growing SMS platform!

NEW! MMS images are now fully supported

Our two-way employee text messaging platform now supports images of any size and GIFs under 600KB. This is great for two reasons:

1.) You can send them in your employee text messages quickly and easily. Simply select the image or GIF you want from your media library!

2.) Employees can reply and send you images from the field (super impactful for crisis communications, safety concerns, etc.)

MMS is available for all SMS customers, regardless of plan type. 

NEW! User permissions are now available for SMS

Just like our email platform, you can now manage who has permission to send text messages, and what lists they have permission to send to. These permission sets can apply globally across both email and SMS, so you can quickly and universally say who can communicate with what audience.

User permissions are available on Premium plans only. 

We've added a few new drag-and-drop content blocks and image editing features to make it easier than ever to create an engaging internal email!

NEW! Table block

No need to mess with HTML or make a table in Canva; you can now drag, drop, and style up a table really easily, right within your email! Plus, it comes with a bunch of in-line styling options. You can add up to eight columns, add column titles, add a border around the table, add alternating colors to your rows, and hyperlink your table text. (More details in our help doc here.)

Quick tip: Verify your table design in mobile mode - too many columns within a table can result in a mobile design view that is not ideal!

Here are a few of our favorite ways to use a table block in your email:

• Birthdays & anniversaries
• Company/federal holidays
• Project updates and/or roadmaps
• Bonus structures
• Event schedules

NEW! Spacer block

It's exactly what it sounds like! Similar to our Divider block, this drag-and-drop element gives you clean space between rows without the need for a dividing line.

Updates to our text-focused blocks

We've removed the Text block in favor of three more defined content options (Title, Paragraph, and List). This will allow you to easily and consistently change font weights, line heights, and spacing, rather than needing to customize it every time. The list block offers options to change the look of each bullet point, your indentation for list items, and makes it easy to automatically create numbered lists.

NEW! Image editing features

Our image editor has even more ways to make your graphics just the way you want them! You can now add text, shapes, or arrows to make them stand out. Plus, you can easily resize your images with custom dimensions.

New to Workshop? See an overview of our email editor here.

When your teams are on the move, in the field, or on the floor, it’s crucial to communicate with them directly and instantly. Workshop now offers seamless, super-fast two-way texting to ensure your messages reach your employees, no matter where they are!

The only two-way employee text messaging system

Workshop is the only internal communications platform that enables real-time replies and interactive text message conversations with employees. Our tool is designed to enhance employee engagement, especially for frontline or deskless teams (or just those who don't have a corporate email address).

Key features:

• Easy-to-use platform: Create, send, preview, schedule, and track SMS messages with ease! If you're familiar with our email editor, know that our text editor is just as simple to use. You can create and send texts with a few quick clicks!
• Instant feedback: Quickly respond to employee questions in real-time and manage them all in a shared inbox.
• Comprehensive analytics: Gain insights on opt-outs, clicks, and deliverability.
• Photo & MMS support: Employees can send images or files directly from the field.
• User-friendly management: Add team members from various departments to manage messages and replies.

Connect with employees instantly

When you're short on time and need employees to be contacted right away, SMS is the go-to solution. It's ideal for urgent or time-sensitive communications. Here are some other popular use cases:

• Event invites & reminders
• Benefits updates
• Major announcements
• Office closures or IT outages
• Crisis communications
• New hire onboarding
• Surveys & feedback

Enhance your internal communications strategy

Workshop’s SMS tool complements your email communications, ensuring you stay connected with all employees, especially those without regular email access. Together, email and SMS provide a really cohesive way to reach the entirety of your team.

Check out a few of Workshop's many five-star reviews on G2 here! 

Watch a quick 2-min walkthrough

See how easy it is to send a text; no need to configure it a hundred times or contact IT in an emergency. It's built right into the Workshop platform, so you can consolidate tools and schedule all of your emails and text from one place. And just like we did with email, it's super easy to create, send, preview, and track your SMS messages!

Pricing & plans

You can add text messaging to any paid email plan, starting at just $150/month.

• Questions about our old SMS integration/cross-posting to other channels? Reach out to us here.
• Looking for a quick quote or to schedule a short demo? You can do so here.
• Wondering if texting will work for your workforce, what our message limits are, or anything else? Reach out to us here.

Boost your open rates and deliver a better employee experience with time zone sending! By automatically scheduling your emails according to employees' time zones, you can ensure your emails are received during the most optimal time of your team’s day.

This feature is a game-changer for global teams. It ensures that no one in your organization receives an email late in the night (or far outside of their standard working hours). 

Plus, it’s a big win for any internal communicator’s workflow! There’s no need to create multiple emails for multiple locations ever again (which also means your analytics won’t be split up across a bunch of different email sends).

There isn’t a big IT burden, either; in fact, setting up your employee time zones is quite simple. We’ve built in three different options, based on what information you have available: 

• Sync over/import your employees’ time zone data (via an HR platform, for example)
• Use employee postal codes & country data (which we’ll then convert into time zones)
• Use only country code (which will deliver the email within a good 4-5 hour window of the recipient's time zone) 

All three of these are much more reliable than using a field like IP address to “guess” a time zone, so you can feel really confident in the data.  To get more information about bringing these attributes into Workshop, read more here.

The best part? Once you’ve set it up, you can send any email via time zone with one simple checkbox. (No need to calculate the best time or select all of the time zones manually!)

And once your email is out the door, you can easily track the progression of your emails being sent out across time zones and know that it’s being delivered at the right hour of the day.

When paired with features like translation, audience segmentation, and embedded surveys, Workshop is making it easier than ever to communicate across continents.

Time zone sending is only available on our Premium plan! Get in touch with our sales team for access/pricing.

Crop 'til you drop! You can now edit images directly in Workshop! Our team has been hard at work building image editing directly into the platform, which means creating on-brand employee emails that people love to open and read is easier than ever. Without leaving Workshop, you can:

• Crop
• Crop to circle
• Flip horizontal or vertical 
• Rotate
• Scale

Image editing is now available on any image in your Workshop media library. Here's a look at how it works:

Cropping an image

Easily change the boundaries of your image by dragging any corner to where you want it to go.

Cropping to a circle

Cut out a circle section (of any size you want) of your image to drop that in your email.

Flipping horizontally or vertically

Flip your image across the horizontal or vertical axis with a single click!

Rotating 

One-click to rotate an image 90 degrees, or free-rotate any image to correct crooked photography and get those lovely, level lines.

Scaling 

Zoom in, focus, or cut out something you don't want to see by free-scaling your image and adjusting the crop.

Saving, resetting, and adding to your email

Experiment all you like the all-new image editor! While you're working, you can always reset your image back to its original state within your Workshop media library. Once you're happy with the way your image looks, just click "save" in your image library and add it to any Workshop email. Happy cropping!

Have you ever sent out an email to your whole team only to realize there’s a broken link? It happens, but don't worry! You can now edit links within a previously sent email in Workshop.

Any and all links you've sent in an email can be changed (even after sending!), including hyperlinks within the text, image or GIF links, button links, social links, and video links. Anyone who clicks the link in their email, whether they've opened it before or not, will now navigate to your updated link! Some of our best examples of when email link editing comes in handy:

• Oops! Something went wrong with your paste and you simply sent out the wrong link. Whether you realized it right away or someone sent you a "?!?" reply, just replace it with the corrected link.
• The video file was moved, or maybe you accidentally linked to the password-protected version of what you're trying to show. Just swap them out!
• New information has come up or a new article has been published, and you'd rather send people there. Instead of sending an update, you can just change your existing email so people get the right news.
• You cloned last week's newsletter, which can be really helpful, but you didn't update a link just right.

How to update a link in a sent email in Workshop

It's so easy. All you have to do is pull up the sent email within the Workshop platform. Every link in the email is listed there, with the click-through data. There's a new menu that appears... just click the dots and...

Paste the new or fixed URL into the pop-up menu and click Save!

That's it! You can be a little less nervous about hitting the "send" button, and never have to worry about sending that dreaded follow-up email with an "Oops, wrong link!" subject line. Current Workshop customers, grab step-by-step instructions for getting started here.

This is just one of the many ways Workshop is committed to providing streamlined solutions for communicators looking to increase engagement, improve their internal communications, and boost overall efficiency.

Link editing is available for all Workshop users, regardless of plan type. Get in touch with our sales team for access/pricing!

We’re rolling out the first of many updates to the File Manager. For starters, it’s now called the Media Library! 

There’s a nicer look and feel, and you can now access the Media Library outside of the email editor (you’ll find it in the Manage dropdown at the top of your dashboard). You can add files and folders and get yourself organized regardless of whether you’re actively creating an email. Plus, we’ve added even better search functionality, so you can find what you need fast with a global search across your entire media library.

We’ve also sped things up a bit! Images are automatically compressed, so your emails will load faster in employee inboxes. (Many images will see loading time improvements of 75% or more!)

Coming soon: image editing!

Within the next few weeks, you'll be able to crop, resize, flip, and rotate images from within Workshop (a highly requested feature!)

You should see all of the above in your Workshop account shortly (and we’ll be sure to keep you in the loop as these features roll out)!

Teams that use Workshop love our campaigns feature, which allows you to plan and group communications around a specific topic and study the data and effectiveness of that campaign over time. Whether it’s all-hands meeting recaps or the monthly employee newsletter, you can organize all of your most important messages in one easy-to-read view.

Turns out, many of our customers take the links to those individual emails within a campaign and share them in a centralized document or intranet post for employees to refer back to over time. No more! To end copy-and-pasting links over and over and over and over again, we’ve added a native feature in Workshop to automatically create an archive of any previous emails within a campaign. This campaign archive neatly organizes all of the emails from a single campaign into one convenient web-based page (and one single shareable link).

Just share the archive link with co-workers or team members and everyone stays on the same page (literally)!

Here are a few of our favorite use cases: 

• CEO newsletters/weekly updates: Include your always-updated shareable archive link each time, and the entire team can catch up on letters from the leadership team from last week, last month, or last year.
• Onboarding/new hires: Streamline important links and welcome emails for new hires, giving them quick access to essential information.
• Product or service launches: Reference and iterate on previous pieces to make sure your messaging is consistent and effective (and easy)
• Open enrollment: Keep your open enrollment series at hand to modify and send for new employees, boosting both your engagement and compliance.
  
• Retreats or internal events: Gather all related emails in one link for easy access and coordination, ensuring smooth planning and execution.

Campaign archives are one of many hand-crafted Workshop features designed to help you manage your internal communications strategy at a higher level. See more here!

When you're working with frontline teams, it's incredibly important to meet them where they are (and often, that's not at a desk)! The best way to accomplish this is to make sure that your announcements, updates, and messages are not only delivered via traditional emails, but also prominently displayed on digital signage, posters, or in common areas. With Workshop, you can now generate a QR code for any email with a quick click, and use that QR code for tabletop signage, office displays, breakroom posters, you name it! Our QR code generation feature ensures that your frontline employees get the information they need right at a glance.

How to generate a QR code for an email

Transforming your internal communications into easily scannable QR codes is a breeze. Once your email content is ready, simply navigate to the Workshop dashboard, select the desired email, hit "Actions," and generate a QR code with a click!

We love using QR codes as a complementary part of any great robust frontline employee communications strategy. It offers your employees more accessibility and convenience; often, frontline employees find it challenging to keep up with internal communications amidst their busy schedules. QR codes simplify this process by providing mobile-friendly, instant access to important information via a quick scan, and provide an additional touchpoint to make sure key messages are not overlooked.

This feature is a huge value-add for employees who don't have corporate email addresses, as well; by generating a QR code, they can access the same email and information without needing it directly sent to their inboxes. (On the flip side, if you're concerned about privacy/security, you can enable SSO on shareable links and QR codes to make sure that sensitive information remains protected, and only authorized personnel can view the details.)

Here are a few of our favorite practical examples of how QR codes can be implemented:

• Feedback and surveys: Create a QR code for any survey that you're sending out! Employees can scan the code to participate in surveys or provide feedback on specific processes, and you'll get a far better participation or response rate as a result. (Note: this feature will not work for embedded Workshop surveys, but will work for survey links for Google Forms, Typeform, Survey Monkey, etc.)
• Training and onboarding communications: Create QR codes for new hire onboarding emails or training updates! Frontline employees can quickly scan the code to access relevant training materials, ensuring they have instant access to necessary resources.
• Emergency procedure updates: Place QR codes in strategic locations with quick links to emergency procedures. In case of an emergency, employees can scan the code to instantly access critical information on evacuation routes, safety protocols, and contact details.
• Product information: This is one of our favorite use cases. When there are new SKUs or launches, create a QR code with a link to the launch email so your sales or customer-facing teams can get up to speed on detailed product information, specifications, and usage guidelines.
• Event announcements: Use QR codes to promote internal events or meetings. By placing QR codes on posters or digital screens, employees can quickly learn about upcoming events, RSVP, or access additional details without navigating through emails.
• Benefits information: Simplify access to benefit information through QR codes. Employees can scan the code to access details about healthcare plans, retirement benefits, or any other employee benefits, promoting transparency and awareness.
• Internal news and updates: We love generating a QR code for the monthly employee newsletter and setting that up on a tabletop display in common areas. Employees can stay informed about company news, achievements, and changes by scanning the code regularly!

This is just one of the many ways Workshop is committed to providing streamlined solutions for frontline teams looking to increase engagement, improve their internal communications, and boost overall efficiency. Browse through even more here!

This feature is available for all Workshop users, regardless of plan type. Get in touch with our sales team for access/pricing!

With Workshop, you can now see a complete overview of all of your internal communications emails, all in one place. Our new communications calendar tells you what emails have been sent and gives you a complete look into the future so you can see every single scheduled and upcoming send. 

By strategically scheduling your emails, you’ll avoid any worries you might have about information overload and make sure that every message gets the attention it deserves. You can know with confidence that you’re not “stepping on anyone’s toes” or overlapping your department’s email with another department’s email.

Our calendar also helps you save time and reduce stress by giving you the ability to plan your communication strategy in advance. No more last-minute rushes or hasty decisions…if your CEO needs that email sent tomorrow, it’s easy for you to see what else might be going out at the same time (and reschedule it if needed).

This communications calendar is the perfect addition to Workshop's user-friendly dashboard, helping you navigate and plan your comms with even more ease. Sent emails are marked in green, and scheduled emails in purple: a straightforward, color-coded system that makes it easy to see where you are and where you’re going. You can also see what additional notification channels your email has been sent to (or is scheduled to be sent to) at a glance, whether that's Slack, Sharepoint, or Microsoft Teams!

If your company is sending sensitive and/or private internal communications, no worries — our privacy and sharing settings apply to the calendar view, too! Users see 'placeholders' for emails they don't have access to, preventing accidental overlap. (Those with access can view full details and make necessary edits directly.)

This is one of many features we’ve built specifically for teams who need a better way to manage their internal comms and streamline their workflow. Browse through even more here! 

This feature is available for all Workshop users, regardless of plan type. Get in touch with our sales team for access/pricing!

Effective communication within a diverse workforce often means you have to translate content into different languages. Whether it's sharing company-wide announcements, mission-critical news, or everyday project updates, ensuring that every employee can understand and engage with the content is a basic must-have. However, the traditional translation process can be a chore: it’s often time-consuming, cumbersome, and prone to errors.

So, when you need a quick way to deliver emails in multiple languages, we’re here to offer it to you with multilingual email translation!

With Workshop, you can now translate emails into different languages quickly and accurately using AI. Simply drag and drop in a “translation block” at the top of your emails with a few pre-selected options, and your employees can immediately choose the language they’d like to read the email in! All it takes is a single click, and your audience can instantly see the content in the language of their choice.

Here's a bit more on how it works:

• For administrators, we've included a dedicated section in Company Settings to manage language translation and add your company’s most-used languages for quick and easy access! (This setting is visible only to admins.)
• This goes beyond the inbox! You can also share the web link of your email with employees, and they can choose to read the email in any of our 130 available languages. (This is a great option for frontline or deskless employees!)

Here are a few of our favorite ways that customers are currently using our translation feature:

• Inclusive company announcements: Multilingual employees can now view company-wide announcements in their native language, promoting inclusivity and ensuring that important information reaches everybody.
• Onboarding or training emails: For new hires who don’t speak your organization’s primary language, you can translate their onboarding emails and training details quickly and easily, cutting down on the time it takes to get them up and running. 
• Recaps of large events or meetings: Transcribe team meetings, discussions, CEO letters, memos, or presentations that may not have been recorded or written in your employee’s preferred language. Just toss that transcribed content into an email, and tada! You’re able to keep everyone on the same page. 

A quick note: While we're excited about the possibilities this feature opens up, it's important to acknowledge that there are a few limitations!

Language support: We’re able to translate to over 130 different languages, but the availability of certain languages may be limited. 

Translation accuracy: While we aim to always offer high-quality translations, occasional inaccuracies or cultural nuances may arise. (We encourage you to review and verify the translated content for important communications!)

Limited analytics: While you can see how many people open the web version of your email, you will be unable to track clicks within the web version itself, nor will you be able to see analytics like read time or device type. 

At Workshop, we completely recognize the crucial role that clear, accessible communication plays within diverse teams and organizations. And we're committed to making your workflow a little lighter, and your communications more inclusive!

This feature is only available for users on our Premium plan. Get in touch with our sales team or your Workshop account manager for access/pricing!

With Workshop’s sharing and privacy settings, you can seamlessly collaborate with other users, teams, or departments…all while maintaining privacy for sensitive communications, if you need it! Similar to Google Docs-style sharing, this feature creates a more organized view of your content in our platform, and can be applied to specific emails, full campaigns, or templates.

Sharing and privacy settings give you the ability to create groups for users that regularly collaborate on internal communications.

Teams, departments, and special interest groups can work side-by-side in Workshop with full flexibility to collaborate, or keep their work private.

Here are a few of the most popular examples of how teams use Workshop and the types of communications they send: 

• Human Resources or Admin: These teams often create sensitive content and messages about benefits and compensation. With Workshop, they’re able to share email drafts and campaigns with their team, but keep it private from other Workshop users or members of the organization.
• Sales or Marketing: These teams can collaborate on campaigns to keep the company updated on their projects, goals, and efforts! For example: monthly revenue updates, product launch emails, sales enablement updates, or new marketing collateral to share!
• Senior Leadership: This group can use Workshop to share important company announcements, financial reports, roadmaps, and strategic plans (and, best of all, see exactly how the team is engaging with them). 
• Brand/Design: You could create a group in Workshop for your design team to create their own email templates, ensuring that they’re on brand and always up to date.

Our privacy and sharing settings put you in control of your content. Your work remains private until you choose to invite users or groups to collaborate! You can also choose to set your emails, campaigns, or templates to general access, making them available to anyone with a Workshop account. 

Note: Admins and full access users in Workshop can create and manage groups, but limited access users cannot. Talk with your account manager or sales representative for more information! 

Dig into every detail of your email campaigns and gather new insights on your internal comms with Workshop’s analytics API! You can now connect your email analytics to the business intelligence and data visualization tools used within your organization, helping you get unparalleled access to key metrics and expert-level insights. You can use our email analytics API to create interactive dashboards and get customized, real-time reports of your email performance, making it easier than ever for stakeholders to monitor key metrics.

Although Workshop comes with some incredible analytics and reporting within the app itself, we know it’s nice to pull that data into a separate platform and slice and dice it as needed! Whether you want to see the overall performance of your employee emails or dive deep into the details of a specific communications campaign, you'll no longer be limited to a preset view. (Our API even gives you access to more information, like individualized click and read time metrics!)

Here are a few interesting things you can do when you connect Workshop with platforms like Power BI, Tableau, and Looker: 

• Set up automated reports that are generated regularly and shared with relevant teams or stakeholders. This is one way to give everyone access to the latest email analytics without a bunch of manual data extraction or spreadsheet misery!
• Track your top-performing email content, benchmark general program performance, and explore individual and segmented user data to evaluate behavior patterns.
• Use historical email data to analyze long-term trends in internal communications. Are there seasonal patterns? Has engagement improved or declined over the years? (This information can inform your communication strategy!)

Our API provides endpoints for campaign, email, and link data. With all of these email metrics at your fingertips, you’ll have the tools you need to create clear reporting and surface expert insights.

Our analytics API is only available to customers on our Premium plan and does require an additional fee.

Learn more about how Workshop can help you measure internal communications here, or contact your account manager for more details!

Exciting news! We've officially rolled out significant improvements to our campaigns feature. Now, you can apply filters to your campaigns, enabling you to dive deep into meaningful analytics.

Revamped Campaigns with powerful analyticsEasily filter and analyze your overall campaign performance by role, department, location, and more. You can even filter emails within the campaign to compare their performance. This is one of the most powerful ways to understand which audiences are more or less engaged with your message and gives you insight into how to maximize your email strategy.

Want to gauge how the Sales Team engages with your weekly newsletter? Simply select the "Sales Team" distribution list in the filter panel, and you'll see their average engagement. You can even drill down into specific date ranges, and the analytics will reflect that period. If you're curious about poor engagement on a specific email, you can now use the emails filter to investigate further.

Take a moment to explore the newly designed campaigns page and let us know what you think! 

We've recently rolled out a rebrand! While our logo, fonts, and colors have all changed, you'll still find all of your favorite Workshop features in the exact same place. Take a few moments to explore the new design and let us know what you think!

What is different? 

You’ll notice some major visual changes! We swapped logos, colors and fonts, giving the app a modern and sleek appearance. This is just the first pass at updating our app interface to align it with our new brand.  Next steps will be adding in some more delightful elements, such as a new illustration style.  We’re committed to continuously and iteratively refining the app to reflect our new brand identity!

Color palette updates and accessibility wins

As part of our rebrand, we've updated our color palette in the app. But it's not just about aesthetics—it's about accessibility too. We adhere to the Web Content Accessibility Guidelines (WCAG) standards, which ensure that digital platforms are accessible to all users. We've rigorously tested our colors to pass the AA standards for color contrast ratios, making Workshop more inclusive and user-friendly for everyone.

Working alongside marketing and defining the brand over the last several months has been a really fun time for us Workshoppers! It has given us time to truly reflect on who we are as a company, as a software service, and as a powerful tool that helps our customers connect and communicate with one another. We are more excited than ever to be on this journey with you all and we hope you love the brand new Workshop as much as we do.

Learn more about the values and thought process behind our rebrand! 

Get access to over 2 million free stock images and photos in Workshop's email builder! With our new Unsplash integration, you can easily and instantly search through a huge library of professional, free stock photos from right within the email. 

That’s a pretty massive image library, though. And although access to great stock imagery is one issue, we also wanted to solve for the amount of time it takes to search and sift through stock images. 

That’s where our new set of AI-powered features come in. They are thoughtfully are designed to offer helpful suggestions at common sticking points during the creative process. Our AI features will take in the context of your email and provide you with options for beautiful imagery, clearly-written content, performance improvements, and so much more. 

With stock images,Workshop will read through your email and offer image suggestions for you instantly. It leverages Unsplash and AI to dramatically speed up your content creation and give you a quick shortcut when a stock image is all you really need. 

Here's a look at it in action:

Our rollout of stock images is also a great representation of our approach to navigating the AI landscape. We know that internal communications are unique to your organization, so we aren’t looking to add AI features that replace all your work or provide you with out-of-context or generic content suggestions.

Instead, our AI features will always be thoughtfully designed and fully integrated into Workshop’s existing experience. In the case of stock photos, it eliminates the need to prompt an AI or search through an endless library of possibilities, and instead returns beautiful, free, ready-to-use, and contextually aware images. (You can read more about our approach to AI here.) 

We are excited to share a few exciting new features we have been working on that will help you send your emails with confidence and ease.

Add a note to a test email

Are you ghostwriting for a team member or supervisor and need to gather feedback before sending out your email? You can now add a note to the top of test emails! This is super helpful if you need to gather feedback from a supervisor or team member before sending it out. 

Generate a QR code from sent emails

In Workshop, you can now generate a QR code from by hovering over a web link on the sent email page. This is helpful if you want to engage and inform your frontline employees or team members without a desk. Additionally, you could print out the QR code and hang it in your breakroom or a common area in the office!

In any row in your email, you can create content that’s displayed based on the employee’s list membership. This is an excellent option if you have different content you want to show to different types of team members.

For example: for your open enrollment emails, you could display content differently based on whether the employee’s chosen plan is changing or not. Or for your employee newsletters, you could create variations of a local events calendar to display to employees based on their location.

Using audience segmentation, there are virtually endless possibilities for personalizing your emails to provide your team with targeted, relevant content! Here are a few ideas for how to get started with segmenting your internal audiences.

Specific ways to personalize an email in Workshop

Are you looking to personalize a specific word or phrase in your email? Merge tags will give you the ability to sub in first names, job titles, or any custom property you can think of to personalize the text within your email. It’s great for greetings (“Hey, {First Name}”), department names or contacts, or even specific URLs (you can send individualized gift cards this way)!

Need to customize an entire section of your email? That’s where audience segmentation comes in. You can change up the whole row (image, text, CTA button, etc.) based on your employees’ list membership. 

Need to change up an entire email for different audiences? You can clone it and send another email separately (but track all of the analytics as part of one campaign). We see customers use this often for full translations for international audiences or newsletters from week to week.

As you’re crafting content in Workshop,  we know that your ultimate goal is to drive up employee engagement at your company. Concise and targeted content, on-brand visuals, and more interactive messaging (polls, videos, etc)  are a few ways to improve open and click rates. 

However, one of the best ways to improve email engagement is through personalization. That’s why we’re excited to introduce merge tags to Workshop!

With merge tags, you can personalize your content for every recipient by using fields within your synced data source. The most common example of this would be inserting your employee’s first name into the email. So, instead of saying “Happy Monday everyone!”, you can say “Happy Monday Jessica!”.

With Workshop, you can insert any field from your employee HRIS. This opens up plenty of opportunities to not only personalize emails, but also add new utilities to Workshop.

Here are a few ways you can leverage merge tags:

• Create a warm greeting with a salutation, "Hey [first name]"
• Confirm employee's personal information like their [office location] or [address] so you can send them physical goods or confirm their home office location
• Congratulate them on a work anniversary by pulling in their [employment start date]

Personalize your employee interactions

With merge tags, add personalization to every employee interaction and drive up employee engagement. Use merge tags in all sorts of ways: from friendly salutations to confirming the accuracy of employee HR data. 

Use any data field from your HRIS

Workshop merge tags are able to pull in any field from your HRIS. This allows you to dream of new ways to leverage merge tags in your employee emails. From first name, to exemption status, to t-shirt size, whatever data you have in your HRIS, you can now pull into your emails for each employee.

Workshop’s power is truly unlocked when your entire team is on the platform creating content and building engaging communications. However, we know that communicating to employees is risky business and not all employees should get full access to Workshop. 

Your marketing leader, sales manager, or project coordinator shouldn’t necessarily be able to communicate to the entire organization. Or, maybe you’d prefer your design team to be able to create content, but not send communications at all.

We understand the way your team works is unique. That’s why we’re excited to introduce user permissions to Workshop. With permissions, you now have granular control of what Workshop users can do within the platform and who they can send to and from.

Set the level of access for each user

Admin access, full access, and limited access settings are available on a per user basis. Decide which users get access to billing, company settings, or integrations. Or, set specific permissions with limited access toggles.

Limit ghostwriting and sending capabilities

With permissions, you can limit a user’s ability to ghostwrite on behalf of employees. Or, choose specific employees they can write on behalf.  Additionally, you’re able to limit a user’s ability to send communications to specific lists (or entirely).

Hide mission critical and sensitive information

Ensure your users don’t spoil the fun by tinkering with your integration or data source settings. With permissions, you’re able to limit access to critical integrations or sensitive information.

Work the way your team needs to work

Workshop permissions put the power into your hands. Add users to Workshop and build the permissions sets that allow your team to work collaboratively and confidently. For more details on what permission settings are available, check out our help documentation.

See how permissions can support your workflow

Just contact us for a short demo!

Internal communicators should be able to independently build and manage employee distribution lists. They shouldn’t have to wait on an IT request, upload a CSV of new employees, or manually double-check if the all-company list is accurate. They should be able to leverage the data in an HR system (or in any internal system with the most up-to-date data) to build the perfect email distribution list.

We’ve been hard at work building towards this vision and are thrilled to introduce the industry’s most powerful list-building tool for internal communications: Automatic Lists! 

With Automatic Lists, you’re able to build powerful, dynamic distribution lists using data from within your company’s HR system of choice. Once the integration is set up, you can create lists from any available field (hire date, department, title, location…you name it!). From then on, any time a contact is updated or created that matches that field, your contact will automatically be added to the list. And any time that contact no longer matches that field, your contact will automatically be removed from the list!

The easiest example? Your all-company distribution list. With Automated Lists, you’ll know that it is always correct, every time. It will automatically add new hires, and automatically remove anyone who has left the company. 

Of course, there’s a bunch of other use cases that you can (and will!) dream up.

Maybe you’re building a new hire campaign and need a list of every employee that started working in the last 60 days. Automatic Lists makes that easy to do!

Or, you’re rolling out an updated work-from-home policy for your sales team and need a list of sales leaders in your company, but only those that are working remotely.

Or, maybe you want to send out an email to all of the employees in the Austin office letting them know that there’s a free ice cream truck parked out front right now. Surprise! 

Automatic Lists are as powerful as your imagination, and save you so much time. You’ll be freed up to easily develop more targeted comms strategies, and trust that your distribution lists are always up-to-date and accurate (because you built them!). 

Leverage the data from your HR system — or other data source

Create dynamic lists from fields within your HR system or wherever your data lives. Workshop integrates with ADP, Workday, UKG, SAP,  Okta, Outlook, Google, and 20+ other data sources.  No matter where your employee data lives,  Automatic Lists can leverage it. (See a full list of our integrations here, and get in touch if you need something custom!)

Take control of your lists

With Automatic Lists, you no longer have to rely on IT! Create your own complex and dynamic lists right from Workshop’s easy-to-use interface; no exporting and importing and uploading and triple-checking.

Trust your lists are accurate and always up-to-date

Automatic Lists are — wait for it — automatic! That means they’ll always be up-to-date and are always accurate based on the data within your HR system. If a field is updated in the HR system (e.g. an employee receives a promotion and their  title changes), any list leveraging that field will be updated. (Seriously, it’s pretty magical!)

Get creative and improve targeting

With Automatic Lists, there’s no email campaign that’s too targeted. You can be as creative, as detailed, and as targeted as your communication strategy needs to be. The possibilities are endless with Automatic Lists. 

See how Automatic Lists can work with your data.

Just contact us for a short demo!

Workshop now gives you the ability to download any email’s analytics! Share beautifully designed PDF reports with your team and leadership, or create your own graphs and spreadsheets by downloading all the raw data you need via CSV.

Download PDFs of your email analytics

Workshop's email analytics are really easy to read (and easy to drill down into), so it's no wonder that so many customers told us they were happily sharing screenshots of their latest email's performance. But rather than patching together your own performance summary, we've made it possible to export a beautiful, easy-to-read PDF of your email analytics to share with the team.

You can even select the metrics you want to be included in the PDF; and if you want to apply a filter to your analytics (for, say, a specific department, team, or location), the PDF will only keep the filtered results in your report!

Export data as CSVs to create your own reports

Looking to pull a wide range of email performance metrics? You can now export the raw email data from Workshop via CSV and import it into the spreadsheet or data visualization tool of your choice.

We've made it a simple process to narrow down the information you want to include, whether it's a specific set of metrics or a defined set of dates.

Share key metrics and results with stakeholders

We're passionate about measuring the effectiveness of internal communications, which is why we've built in so much data directly into the Workshop platform, like:

• Opens and clicks (total and unique)
• Read time
• Devices
• Timeline
• Survey results
• Filters by department, team, and location

A few of our favorite ways to use these reporting features include: sending a recap to key stakeholders, filtering big announcements by team to track engagement, importing CSV data into our favorite data visualization software to create our own reports, and capturing quick survey response data & real-time feedback to share with the team.

Improve your internal comms strategy over time

Discover what content performs the best, who is the least engaged, what days to send emails, and so much more.

Want to get access to custom reporting and start making measurable improvements to your internal communications strategy? Learn more and schedule a short demo here! 

Employee surveys are one of the most meaningful tools we have to gather feedback from the organization at scale, but it’s really easy to overdo it! Rather than sending long-form surveys with your team every other week, you can add simple pulse surveys directly into your internal emails and employee newsletters. Not only will it increase engagement on those emails, but one quick question often gets a much higher response rate than a full-blown survey. 

You can embed these “pulse surveys” straight into your favorite Workshop email templates and quickly gauge how your employees feel about a particular topic. They’re available in a variety of formats and provide a powerful tool for gathering real data to support your internal communications or overall company strategy. 

Create, send, and measure employee pulse surveys

Our drag-and-drop email builder makes it easy to create pulse surveys that look good (and work) both on a desktop or via mobile.  

Here are a few of the survey formats you can add to any email: 

• Thumbs up/Thumbs down 
• Yes/No
• Star ratings (1-5) 
• Emojis/mood
• Comments and suggestions

You can use these to gather a wide range of responses from your employees, and of course, the potential use cases are endless (but here are 275 ideas to get you started!). After responding to your survey, employees are also given the option to provide additional comments. 

These surveys can simply be added as part of any email template or newsletter, or you can create an entirely separate email focused on a singular question (like an upcoming event or a review of a recent training session).

Gather feedback anonymously

If you’re looking for honest, unfiltered feedback or want to gauge reactions on a sensitive topic, you can make both your survey question and/or follow-up comments completely anonymous. In many cases, it’s important to make your employees feel that they can share their feedback without fear of reprisal or repercussions.

If you select an anonymous survey, the responses will not be associated with a name or an email address, and survey responses will not be able to be filtered by any list or group that’s smaller than 5 recipients. 

Get real-time responses and take action sooner

Some survey cycles take months before you get actionable feedback, but employees can read and answer most pulse surveys in less than 30 seconds. That means that you can take action sooner, and potentially shape company decisions on a much tighter timeline. 

Not only can these survey results be valuable for internal communications feedback, but they can become a key tool for providing of-the-moment insight to executive leadership.

(For example: many Workshop customers are currently using this feature to gauge return-to-office sentiment over time.) 

Increase engagement with your internal communications

Because they’re so quick to complete, pulse surveys usually get a much higher response rate. They’re also just a simple way to add interaction into your internal emails (along with GIFs and videos, which are also very easy to add to your Workshop templates) and boost your open and click-through rates. 

Perhaps the best part is that these surveys help to promote a culture of open communication and two-way dialogue. They show your team that you’re open to feedback, demonstrate awareness of crucial employee issues, and offer a go-to way to gather suggestions for improving the organization as a whole. 

Filter survey responses by department, location, & more

You can also use our filtering feature to drill into survey results from specific teams or departments. It’s a great way to segment the data and better understand company sentiment (like who wants to return to the office, who’s most interested in a new wellness program, or who likes that new newsletter format). 

Want to add surveys to your next employee newsletter? 

Learn more and schedule a short demo here! 

Effective, intentional communication is the key to increasing engagement and alignment across your company. Of course, we know it’s not one-fits-all: what inspires teams in different departments or locations varies drastically. That’s why it’s important to look at not only the overall analytics of your comms across the entire company, but also to drill down and understand data within specific pockets of the organization.

You may find yourself asking questions like: 

• How informed are our field sales reps, really? 
• Is our EU team getting as much value out of our newsletter as our NA team? 
• How did our Omaha office respond to that return-to-office survey? 

Today, we’re making it easier for internal comms leaders to answer these questions (and so many more) with our new filtering feature. When viewing any email’s analytics, Workshop now allows you to filter open, clicks, read time, and more by location, department, and teams. It’s a great way to better understand how your messages are resonating in specific areas of the organization (and where your energy might be best spent on boosting engagement). 

The best part? Filtering works out-of-the-box with all of your existing synced lists. We know that sometimes your lists inside your HRIS or Active Directory can be… um… a bit messy. That’s okay! You can edit any synced list to define what type it is (Team, Department, or Location).

Additionally,  Workshop also allows you to archive lists to remove them from search of your lists table. List archiving and list types are a perfect match for peace-of-mind and a well-organized Workshop.

Filter by department, location, or any of your other lists

Dig deeper into analytics by filtering data by department, team, or location. Gain insights into how your company is engaging with emails and content across your organization.

Easily see recipient-level data

Filtering is also available on recipient lists! You can see specifically who within each team has engaged with your content.

Additionally, you can filter by those who have not opened the email and get a better understanding of which groups might be a little less informed.

Filter survey results to get a better pulse of your teams

You can also use these filters to see survey results from specific teams or departments. It’s a great way to segment the data and better understand company sentiment (like who wants to return to the office, who’s most interested in a new wellness program, or who likes that new newsletter format).

Remove clutter from your lists with archiving

Use list archiving to better organize your distribution lists and remove unnecessary lists from searching or filtering options.

Want to see how filtering works for yourself?

Interested in seeing how department, team, and location filtering can support your internal communications strategy?   Schedule a 30-minute demo and we'll walk you through it in person!

Many internal communications teams spend hours crafting detailed and strategic campaigns, but lack the data to understand how they perform. With Workshop, your team can make more informed decisions and answer those important questions to better inform strategy going forward. 

How many people saw that announcement? Is there a segment of the company that is less engaged? Did the new design of our newsletter improve click-throughs?

Workshop’s email analytics provide in-depth insight into how your campaigns are performing, how engaging your communication strategy is, and what teams are more informed. (Learn more about all of the metrics we measure here.)

Track opens, clicks, and beyond

Get to the heart of how your emails are performing with easy-to-understand open and click data, so you can improve engagement going forward.

Be sure your employees are informed

Just because the email was opened, doesn’t mean it was read. Get a full view of how well informed your teams are with Workshop’s read time chart.

Get granular with employee-level insights

Wondering how to reinforce an important message? Get employee-level data to understand if it’s best to do a mass follow-up email, or have a few simple 1:1 conversations.

Spot engagement dips across the organization

Use Workshop’s advanced analytics to get a full view of how connected your teams or departments are. Spot a void in the organization? Work with department leaders to improve engagement with future announcements.

Feel at ease with the most beautiful charts in the industry

Stop fumbling through clunky graphs or spreadsheets. Workshop’s charting is the most elegant and easy-to-understand in the industry. (You’ll want to print a copy to share with your team!)

See analytics in action

Interested in seeing how Workshop’s analytics can help your team improve strategic communication? Schedule a 30-minute demo and we'll walk you through it in person!

Internal communication is meant to be just that: internal. We understand that in many cases, the information and data you want to share with employees isn't meant to be shared with the general public.

And on top of that, we understand that protecting your employee data and securing their privacy is incredibly important; it's an absolutely key part of building trust with your team.

That's why we've embarked on (and completed!) a series of industry-leading security practices to keep your data safe and your mind at ease:

1.) Our emails are secure and all web versions of our emails are authenticated using Single Sign-On (SSO).

Emails sent via external email marketing platforms (like MailChimp, Constant Contact, or Hubspot) are viewable externally, meaning sensitive or confidential company information could fall into the wrong hands. This all happens by default: they create a web version of your email, with a URL that could potentially be viewed or accessed by anyone.

Workshop integrates with Okta, Duo, and other Single Sign-On providers to better ensure that your internal communications stay internal. Our emails are secure and the web versions that are created are fully protected by SSO and only viewable by employees.

2.) We are officially SOC 2 certified!

Workshop has been independently audited for SOC 2 compliance and has recently received a SOC 2 Type 1 report, which is available by request! (SOC 2 is an auditing procedure and certification that shows we securely manage data to protect the interests of our organization and the privacy of our customers.)

A few words from our CTO, Ben Stevinson: "We're extremely excited to complete our SOC 2 Type I examination. While we've always taken comprehensive measures to address security and risk at each stage of our product and process development, passing this external examination is fantastic validation that we're doing the right things. Our customers can trust that, unlike business-to-consumer marketing products, internal corporate newsletters stay internal."

3.) Employee data is better secured via Active Directory or HRIS integrations.

For external email marketing platforms (like MailChimp, Constant Contact, or Hubspot), you'll also have to upload all of your contacts and employee information into their platform via a CSV file. This can be a serious security risk for companies with strict privacy and data requirements, as you're constantly downloading and uploading private employee data when team members join or leave.

With Workshop, we can automatically integrate with your Active Directory, HR, or payroll data (view all of our integrations here) to ensure that your employee data is always up-to-date, but also securely stored and protected via the IT and human resource systems you currently rely on.

4.) We've invested in enterprise-grade infrastructure.

Workshop is fully built on Amazon Web Services and leverages the exceptional security and reliability commitments that Amazon provides. Based on our many years of experience meeting and exceeding enterprise security needs at previous organizations, we've specifically chosen AWS to handle our customers' data. AWS leverages Amazon's expertise in constructing and operating enterprise data centers, all while maintaining exceptionally robust privacy measures.

5.) Our vendors are fully vetted and employee access is controlled and monitored.

Vendor security controls, data retention, and risk are all fully evaluated by Workshop before any third party solution is implemented. Plus, all employee access to internal systems and tooling is logged and monitored, and our entire team completes annual security training.

You can full a more extensive list of our security procedures, request policy documentation, or ask us any questions you may have here!

Great internal communications strategies make use of multiple touchpoints across some period of time: like your company’s monthly newsletter, weekly letters from the CEO, or the annual emails you send out about open enrollment. Each of these examples are a group of emails sharing a common goal. Your newsletter hopes to inform the company about important topics, new hires, recent customer wins, and cultural events. Your CEO updates are meant to keep the team aligned, inspired, and focused on the mission. The open enrollment emails hope to ensure that every employee that needs to enroll does so by the deadline.

Each week, your company sends multiple emails across many topics. This can make it challenging to see how your monthly newsletter is performing in aggregate, or if your open enrollment strategy is actually engaging employees. You may be stuck pulling the read and click-through data of individual emails, or trying to figure out who opened the first email but not the second.

This is why we’re excited to introduce campaigns to Workshop!

Campaigns allow you to group communications around a specific topic and study the campaign’s effectiveness over time. This means your team can break through the noise of a busy communication pipeline and organize your most important messages into one easy-to-read view.

View trend data for your campaigns

With Workshop’s campaign timeline chart, you’ll be able to see engagement trends over time.

Analyze employee engagement

View all recipients of your campaign and use Workshop’s engagement metric to understand how employees are engaging with your entire campaign (not just a one-off email).

Get back to work quickly

See all of your draft, scheduled, or sent emails for a campaign in one location. Ready to add another email to your campaign? Do it right from your campaign overview page to speed up your process.

See campaigns in action

Interested in seeing how campaigns can help your team improve strategic communication? We’d love to show you a live demo!

Internal communications leaders are busy. We understand that your team is small and your resources are sometimes limited. You’re spending your morning focused on next week’s newsletter, putting communication fires out over lunch, and studying your ongoing campaign’s effectiveness in the afternoon.

When designing Workshop, we wanted to provide internal communications teams with a place to prepare for the busy day ahead. With Workshop’s new dashboard, you get a birdseye view of recent communications and an overview of your week ahead. Workshop’s dashboard is simple to understand and beautifully designed. It’s the perfect way to start your day.

Monitor engagement across your company

Keep a pulse on how your communication strategy is working with our beautifully designed overview chart.

Prepare for your week ahead

Workshop provides an easy-to-understand view of your week ahead. View scheduled messages and plan your communications to increase engagement.

Get right back to work

On your dashboard, you’ll find your recently viewed emails and campaigns. When you log in to Workshop, you can get right back to work.

Simple and beautifully designed

Workshop’s dashboard is a breath of fresh air. It’s simple-to-use and beautifully designed. We promise, you’ll want to start your day here.

Want to see our dashboard in action?

The Workshop dashboard is the best way to start your day.  Interested in seeing it in action? We’d love to show you a live demo!

Every great company cares deeply about their internal brand as much as their external brand. Internal communications teams spend a lot of time ensuring their messages maintain a consistent voice, are on brand, and are designed to be engaging. However, we’ve worked on internal communications teams and we know how hard it can be to steal time from your marketing department to support design efforts.

That’s why Workshop comes packed with ready-to-use and easy-to-customize templates. Whether you need a good starting point for your company’s newsletter, or you’re sending out an email about an upcoming event, Workshop has a template to help you move faster and communicate effectively.

Additionally, Workshop is your design partner. When you get started as a Workshop customer, our team will import any existing templates you’re using into your Workshop dashboard 100% free of charge. We’re not joking! This means when you log into your dashboard for the first time, you’re ready to start creating. You’ll find your branded templates already available in the template library.

Professionally designed templates

Our templates are created by our professional, in-house designers. They are designed to ensure readability and increase engagement.

Your templates imported for free

We’ll convert any existing templates you’re using to Workshop templates. Save time and let us do the heavy lifting!

Optimized for mobile

All of our templates are designed from the ground up to be optimized for mobile devices. When you send from Workshop, you can trust that they’ll look great no matter where your employees are reading them.

Create your own templates

Our template library provides easy-to-customize templates. However, you can also create your own templates from scratch. Need help? Let us import your existing templates for free!

Convert previous emails to templates any time

Did you build an amazing email for a one-off campaign and now want to use it for future messages? With Workshop, it’s easy to convert any existing email to a template for future use.

Only publish templates when you’re ready

Take your time creating new templates. With Workshop, you decide when your template is ready to publish. Your team can only use templates after you’ve published them to the template library

Want to see our templates for yourself?

Interested in seeing how easy it is to use Workshop’s templates?  We’d love to show you a live demo!