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We gathered insights from hundreds of communications professionals across the globe to find out their priorities, preferred communication channels, challenges, goals, and the top trends that will shape internal communications in the new year.
Here’s a preview of some of
the major findings from the report
- The primary goal for internal communicators in 2024 is engaging employees and creating a better place to work.
- Email is the #1 most-used form of internal communication and is part of the strategy for 94% of IC teams.
- The top three trends for internal communicators in 2024 are manager communication, creating employee influencers, and thought leadership.
- The top three challenges for internal communicators are engagement, measuring results, and personalizing content based on employee preferences + needs.
How internal communicators anonymously described their goals and challenges for 2024:
“Hope to do more strategic thinking versus constantly reacting to individualized requests that don't align with a specific goal/org priority.”
“I hope to be able to reach our frontline employees better, communicate with our Spanish-speaking staff more effectively, and measure the effectiveness of our internal comms tools.”
“Streamlined tools for email and text.”
“Measuring and proving effectiveness, getting a seat at the table (internal comms are not just journalists).”
“Create an effective communications plan across departments. What holds me back is time, buy-in from leadership.”
“I want to reach all employees globally with interesting content that connects us across borders.”
“Create better processes within our team and work further ahead instead of "just in time" for everything.”
“I hope to really shift the dial in the way we communicate internally and get the tools that really support our goals and budget.
“Creating consistent branding and messaging of internal communications and having a schedule to not bombard staff with multiple and different messages each day.”
Read the report!
Learn more about the current and future practices of top internal communication professionals.
