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An employee influencer is someone within your organization who can impact the way external or internal audiences view, interact, or form opinions about your brand, product, or services. Creating employee influencers really comes down to empowering your workforce to become brand champions. And great news! You can create brand advocates entirely from scratch and leverage a lot of the things that you are probably already doing! This guide will cover the 3 steps to creating employee influencers and offer guidelines and tips for each one!
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