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On-demand webinar

How to create employee influencers

Date: Originally aired on April 11, 2024

This webinar will cover:

  • How to encourage employees to naturally share more on social media
  • The difference between thought leaders, advocates, and influencers
  • Specific ideas for working with the CEO (your #1 employee influencer)
  • How to identify potential advocates and create a small pilot program to start
  • Plus: a recommended social media policy template!

Internal communicators are ready to bring the company to life and make employees the heroes of the story. While we know top-down communication will always be a necessary part of the job, we find that communicators are increasingly interested in giving employees a voice (internally and externally) and encouraging them to play a more active role in the company’s comms strategy. In fact, employee influencers and thought leadership made up 2 of the top 3 internal communications trends this year, according to our 2024 trends survey.

Of course, it’s not as easy as telling an employee to share this here and post that there, but it is easier than you think to develop these voices within your own organization. This video covers how to create employee influencers within your organization, and tackles some of the tougher “what-ifs” of these ideas, from convincing leadership to building a social media policy that supports this effort.



Jamie Bell
VP of Marketing
Kelsey Kingdon
Marketing Strategist
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