When measuring your internal comms efforts, external marketing metrics like opens and click-through rates aren’t the only set of data you want to look at. After all, you aren’t dealing with hundreds of thousands of leads or contacts; this audience is particularly unique. This audience is made up of the people you work with on a daily basis, your coworkers, and your team! 

Join us as we dive into the internal comms metrics that matter. We’ll cover everything from direct measures of success (like email analytics, campaign effectiveness, and employee advocacy) to indirect measures of success (like employee engagement data, progress toward company goals, and more).