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Employee newsletter ideas for August

Kelsey Kingdon

August can feel like a quiet month, but there are plenty of topics you can cover in your employee newsletter that will keep your team feeling engaged and motivated! We’ve done all the research for you and whittled down the list of daily, weekly, and monthly holidays and observances to find the ones that are either 1.) relevant for work or 2.) just light-hearted, silly, engaging ways to spruce up your newsletter. Take a scroll!

Jump to:
Holidays & Observances | Seasonal Topics
Email Template | Tips & Tricks


August 2023 holidays and observances

Bonus: Download this internal comms content calendar to help you organize your content and messaging so you can communicate with your employees and drive engagement.

Note: Some of these days hold special cultural and/or religious significance or are observances of sensitive topics, so if you choose to refer to them in your employee newsletters, remember to be thoughtful, intentional, and considerate. Holidays + observances are listed in alphabetical order.

Daily holidays and observances in August

August 1: National Minority Donor Awareness Day, National Mountain Climbing Day, National Mustard Day, Respect for Parents Day, Startup Day Across America, World Lung Cancer Day, World Wide Web Day
August 2: International Beer Day, National Computer-Aided Design (CAD) Day, National Coloring Book Day (Create a custom coloring book for your team/company), National Ice Cream Sandwich Day
August 3: Clean Your Floors Day, National Disc Golf Day, National Summit Day, National Watermelon Day
August 4: Assistance Dog Day, National Chocolate Chip Cookie Day, U.S. Coast Guard Birthday
August 5:
August 6: Farmworker Appreciation Day, National Sisters Day, Wiggle Your Toes Day
August 7: Professional Speakers Day, Particularly Preposterous Packaging Day, Purple Heart Day
August 8: Happiness Happens Day, International Cat Day
August 9: International Coworking Day, International Day of the World’s Indigenous Peoples, National Book Lovers Day
August 10: Celebrate Your Lakes Day, National Bowling Day, National S’mores Day, National Spoil Your Dog Day, World Lion Day
August 11: Annual Medical Checkup Day, National Hip Hop Day
August 12: International Youth Day, World Elephant Day
August 13: International Lefthanders Day, National Prosecco Day
August 14: Love Your Bookshop Day, National Creamsicle Day, National Financial Awareness Day, World Calligraphy Day, World Lizard Day
August 15: National Relaxation Day (Offer an in-office massage therapy session!)
August 16: National Roller Coaster Day, Tell a Joke Day
August 17: International Homeless Animals Day, National Nonprofit Day (Make a team donation. GuideStar is a great resource to find national charities and local nonprofits in your area!), National Thrift Shop Day
August 18: Helium Discovery Day, Never Give Up Day, Serendipity Day, World Breast Cancer Research Day
August 19: International Orangutan Day, National Aviation Day, National Potato Day, World Honey Bee Day, World Humanitarian Day, World Photography Day (A great day to schedule team photos or new team headshots.)
August 20: National Radio Day
August 21: National Senior Citizens Day, Internet Self Care Day
August 22: International Day Commemorating the Victims of Acts of Violence Based on Religion or Belief, National Take Your Cat to the Vet Day, World Plant Milk Day
August 23: Cheap Flight Day, Hug Your Sweetheart Day, International Blind Dog Day
August 24: National Peach Pie Day, National Waffle Day
August 25: National Park Service Day, National Second-Hand Wardrobe Day
August 26: International Dog Day, Women’s Equality Day
August 27: National Just Because Day, World Rock Paper Scissors Day
August 28: International Read Comics in Public Day, National Thoughtful Day
August 29: National Sarcoidosis Awareness Day
August 30: Frankenstein Day, National Beach Day, National Grief Awareness Day
August 31: Eat Outside Day, International Overdose Awareness Day, National Zoo Awareness Day, Speak Kind Words Saturday, World Distance Learning Day

Weekly holidays and observances in August

Be Kind to Humankind Week (August 25-31)
International Assistance Dog Week (August 4-12)
National Farmers Market Week (August 4-10)
National Minority Donor Awareness Week (August 1-7)
National Simplify Your Life Week (August 1-7)
World Breastfeeding Week (August 1-7)

Monthly holidays and observances in August

Back to School Month
Black Business Month
Family Fun Month
National Civility Month
National Eye Exam Month
National Hair Loss Awareness Month
National Dog Month
National Golf Month
National Sandwich Month
National Wellness Month
Neurosurgery Awareness Month
Psoriasis Awareness Month


Seasonal topics for employee newsletters in August

Back-to-school reminders: With the new school year starting soon, August is a great time to send out a few back-to-school reminders to your employees! The CDC has a ton of great information, resources, and toolkits available. Additionally, you could host a company-wide back-to-school drive and gather essential school supplies like backpacks, notebooks, pencils, and pens for local school districts. 🍏 🎒

Summer reading list: Send out a company-wide survey asking employees what books are on their summer reading radar, then include the curated list of staff picks in your August employee newsletter! You could even turn it into a summer book club.  

National Simplify Your Life Week: National Simplify Your Life Week takes place this year from August 7 through 13, and encourages people to focus on the physical and psychological areas of their life that could use a little simplification. Share productivity or time-saving tips with your team. (We particularly like these 8 time management tips for productivity from Slack.) You could also challenge your employees to reduce the number of meetings they have this week by encouraging them to swap one or two out for a walking meeting or email! 

Host a team summer shindig: Whether it’s a company-wide picnic, a team-building workshop or lunch and learn, a company volunteer day, or team hackathon, August is the perfect time to gather the team for an end-of-summer shindig! (And if you need help segmenting your employee newsletters by specific locations, we can help with that!)

Internal event email template

If you’re looking for inspiration for an internal event email, look no further! Use the one below as inspiration or use it directly in Workshop!

Preview the full template here!


Employee newsletter tips & tricks

Add moments of delight: Hide something fun within the email itself. It’s a clever way to ‘gamify’ your newsletter and reward those who regularly read it! Try including a hidden Easter egg, a trivia or quiz, or a miscellaneous section for fun memes, GIFs, tweets, quotes, and more!

Encourage replies: Looking for feedback? No need to overcomplicate things; simply ask for it. 🙂 Encouraging replies to an email is a great way to get thoughtful ideas and in-depth responses from all over the organization.

Track results of your emails: When it comes to improving your internal communications strategy, knowing the effectiveness of your internal emails is key! Measure your clicks, open rates, and which employees have (and haven’t read your email) to adjust your strategy and increase engagement. (You can do all this and more with a tool like Workshop.)

Use internal newsletter software to help create engaging emails: A platform like Workshop allows you to create beautifully-designed emails, personalize your content (and audiences!), and measure the effectiveness of your campaigns through various analytics.


Next steps:

Download our Internal Comms Editorial Calendar: This sample internal comms editorial calendar will help you organize your content and messaging so you can communicate with your employees and drive engagement. It’s simple, streamlined, and totally customizable for your company’s needs.

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