5 internal communications job descriptions for your next hire (+ a free goals template)
Having a dedicated internal communications employee or team is so important to the overall health of any organization. In fact, some would argue that internal communications is the heartbeat of any organization (and we couldn’t agree more). By having a dedicated IC team in place, companies are able to build trust within the organization, increase employee engagement, create employee advocates, improve brand management, and so much more. Seriously, the benefits of effective internal communication are endless!
But if you’re not quite sure where to start when it comes to hiring an internal communications employee, here are a few sample internal communications job descriptions to get you started.
1.) Internal Communications Specialist
2.) Internal Communications Manager
3.) Director of Internal Communications
4.) VP of Internal Communications
5.) Chief Communications Officer
Internal communications goals examples
Whether you’re making your first (good for you!) internal communications hire or your tenth (even better for you!), it’s a good idea to look carefully at both the job descriptions and the goals you set out for the role. We’ve written a series of internal communications job goals that pair with these five job descriptions – download the guide here as you prepare to find your best IC hire ever and set them up for success.
Internal Communications Specialist Job Description
As an Internal Communications Specialist, you will be responsible for developing and executing the internal communications strategy for our organization to ensure operational efficiency and support thought leadership. You will be responsible for creating and delivering compelling content that engages employees and strengthens the company’s culture. You will work closely with key stakeholders to ensure all internal communication is clear, consistent, and aligned with the company’s goals and values.
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As the Internal Communications Specialist, you will:
• Develop and execute the internal communications strategy for the organization, including key messaging, communication channels, and tactics
• Create and deliver internal communications content, including email updates, newsletters, intranet content, videos, and presentations
• Work with key organizational stakeholders to ensure all internal communication is clear, consistent, and aligned with the company’s goals and values
• Monitor and measure the effectiveness of internal communications, and make recommendations for improvement based on feedback and data analysis
• Develop and maintain a content calendar to ensure that internal communications are timely and relevant
• Identify opportunities to promote employee engagement and help foster a positive company culture
• Design content and oversee implementation for DEIB communications, cultural and wellness calendars, meetings and other events
• Assist with crisis communications, ensuring all employees are informed and up-to-date
• Maintain the company’s internal communication tools, ensuring they are up-to-date, user-friendly, and aligned with the company’s goals and values
• Coordinate internal events and other initiatives to promote employee engagement and strengthen the company culture
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Skills and qualifications for success:
• BA/BS
• 3+ years of experience in internal communications, corporate communications, or related field
• Excellent writing and editing skills
• Strong project management skills
• Experience with content creation and delivery, including email, newsletters, intranet content, videos, and presentations
• Ability to work collaboratively with key stakeholders across the organization
• Knowledge of best practices for internal communications
• Strong attention to detail and the ability to manage multiple projects simultaneously
• Experience managing and maintaining internal communication tools is a plus (internal email software, intranet, etc.)
Internal Communications Manager Job Description
As an Internal Communications Manager, you will lead the development and execution of the internal communications strategy for our organization to ensure operational efficiency and support thought leadership. You will work closely with senior leaders and key stakeholders to ensure that all internal communication is clear, consistent, and aligned with the company’s goals and values. You will manage a team of internal communications specialists to create and deliver compelling content that engages employees and strengthens the company’s culture.
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As the Internal Communications Manager, you will:
• Develop and lead the implementation of the internal communications strategy for the organization, including key messaging, communication channels, and tactics
• Manage a team of internal communications specialists, providing guidance and feedback to ensure all internal communication is clear, consistent, and aligned with the company’s goals and values
• Create and deliver internal communications content, including email updates, newsletters, intranet content, videos, and presentations
• Work with key stakeholders across the organization to ensure that all internal communication is aligned with business objectives and supports the company’s culture and values
• Monitor and measure the effectiveness of internal communications, and make recommendations for improvement based on feedback and data analysis
• Develop and maintain a content calendar to ensure that internal communications are timely and relevant
• Identify opportunities to promote employee engagement and help foster a positive company culture
• Manage all DEIB communications, cultural and wellness calendars, meetings and other events
• Manage crisis communications, ensuring all employees are informed and up-to-date
• Manage and maintain the company’s internal communication tools, ensuring they are up-to-date, user-friendly, and aligned with the company’s goals and values
• Manage internal events and other initiatives to promote employee engagement and strengthen the company culture
• Experience managing and maintaining internal communication tools is a plus (internal email software, intranet, etc.)
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Skills and qualifications for success:
• BA/BS
• 5+ years of experience in internal communications, corporate communications, or related field
• 2+ years of experience managing a team
• Excellent writing and editing skills
• Strong project management skills
• Experience with content creation and delivery (i.e. email, newsletters, intranet content, videos, and presentations)
• Ability to work collaboratively with key stakeholders across the organization
• Strong attention to detail and the ability to manage multiple projects simultaneously
Director of Internal Communications Job Description
As the Internal Communications Director, you will lead the development and execution of the internal communications strategy for our organization. You will be a key member of the communications leadership team and work closely with senior leaders to ensure that all internal communication is clear, consistent, and aligned with the company’s goals and values. You will be responsible for creating and delivering compelling content that engages employees and strengthens the company’s culture.
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As the Director of Internal Communications, you will:
• Develop and implement an employment value proposition and branding strategy focusing on retention and recruitment
• Manage and provide strategic guidance to a team of internal communications specialists, ensuring that all internal communication is clear, consistent, and aligned with the company’s goals and values
• Partner with senior leaders across the organization to ensure that all internal communication is aligned with business objectives and supports the company’s culture and values
• Monitor and measure the effectiveness of internal communications, and make recommendations for improvement based on feedback and data analysis
• Develop and maintain a content calendar to ensure that internal communications are timely and relevant
• Identify opportunities to promote employee engagement and help create a positive company culture
• Manage all DEIB communications, cultural and wellness calendars, meetings and other events
• Manage the company’s internal communication tools, ensuring they are up-to-date, user-friendly, and aligned with the company’s goals and values
• Manage internal events and other initiatives to promote employee engagement and strengthen the company culture
• Manage crisis communications, ensuring all employees are informed and up-to-date
• Serve as the company’s spokesperson on internal communications matters
• Provide leadership and guidance to the broader communications team, ensuring that all internal communications are aligned with external communications and marketing efforts
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Skills and qualifications for success:
• BA/BS
• 8+ years of experience in internal communications, corporate communications, or related field
• 3+ years of experience managing a team
• Excellent writing and editing skills
• Strong project management skills
• Experience with content creation and delivery (i.e. email, newsletters, intranet content, videos, and presentations)
• Ability to work collaboratively with key stakeholders across the organization, including senior leaders
• Experience managing and maintaining internal communication tools is a plus (internal email software, intranet, etc.)
VP of Internal Communications Job Description
As the Vice President of Internal Communications, you will be responsible for developing and executing the internal communications strategy for our organization. You will lead a team of internal communications professionals and work closely with senior executives and key stakeholders to ensure that all internal communication is clear, consistent, and aligned with the company’s goals and values. You will be responsible for creating and delivering compelling content that engages employees and strengthens the company’s culture.
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As the VP of Internal Communications, you will:
• Develop and implement an employment value proposition and branding strategy focusing on retention and recruitment
• Manage and provide strategic guidance to a team of internal communications specialists, ensuring that all internal communication is clear, consistent, and aligned with the company’s goals and values
• Partner with senior leaders across the organization to ensure that all internal communication is aligned with business objectives and supports the company’s culture and values
• Monitor and measure the effectiveness of internal communications, and make recommendations for improvement based on feedback and data analysis
• Develop and maintain a content calendar to ensure that internal communications are timely and relevant
• Identify opportunities to promote employee engagement and help create a positive company culture
• Manage all DEIB communications, cultural and wellness calendars, meetings and other events
• Manage crisis communications, ensuring all employees are informed and up-to-date
• Manage the company’s internal communication tools, ensuring they are up-to-date, user-friendly, and aligned with the company’s goals and values
• Manage internal events and other initiatives to promote employee engagement and strengthen the company culture
• Serve as the company’s spokesperson on internal communications matters
• Provide leadership and guidance to the broader communications team, ensuring that all internal communications are aligned with external communications and marketing efforts
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Skills and qualifications for success:
• BA/BS
• 10+ years of experience in internal communications, corporate communications, or related field
• 5+ years of experience managing a team
• Excellent writing and editing skills
• Strong project management skills
• Experience with content creation and delivery (i.e. email, newsletters, intranet content, videos, and presentations)
• Ability to work collaboratively with key stakeholders across the organization, including senior leaders
• Experience managing and maintaining internal communication tools is a plus (internal email software, intranet, etc.)
Chief Communications Officer Job Description
As the Chief Communications Officer, you will be responsible for developing and executing the internal communications strategy for our organization. You will lead a team of internal communications professionals and work closely with senior executives and key stakeholders to ensure that all internal communication is clear, consistent, and aligned with the company’s goals and values. You will be responsible for creating and delivering compelling content that engages employees and strengthens the company’s culture.
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As the Chief Communications Officer, you will:
• Develop and implement an employment value proposition and branding strategy focusing on retention and recruitment
• Manage and provide strategic guidance to a team of internal communications specialists, ensuring that all internal communication is clear, consistent, and aligned with the company’s goals and values
• Partner with senior leaders and key stakeholders across the organization to ensure that all internal communication is aligned with business objectives and supports the company’s culture and values
• Monitor and measure the effectiveness of internal communications, and make recommendations for improvement based on feedback and data analysis
• Oversee content calendar to ensure that internal communications are timely and relevant
• Identify opportunities to promote employee engagement and help create a positive company culture
• Manage all DEIB communications, cultural and wellness calendars, meetings and other events
• Manage the company’s internal communication tools, ensuring they are up-to-date, user-friendly, and aligned with the company’s goals and values
• Manage internal events and other initiatives to promote employee engagement and strengthen the company culture
• Manage crisis communications, ensuring all employees are informed and up-to-date
• Serve as the company’s spokesperson on internal communications matters
• Provide leadership and guidance to the broader communications team, ensuring that all internal communications are aligned with external communications and marketing efforts
• Stay up-to-date on trends and best practices in internal communications, and continuously improve our approach
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Skills and qualifications for success:
• BA/BS
• 15+ years of experience in internal communications, corporate communications, or related field
• 8+ years of experience managing a team
• Excellent writing and editing skills
• Strong project management skills
• Experience with content creation and delivery (i.e. email, newsletters, intranet content, videos, and presentations)
• Ability to work collaboratively with key stakeholders across the organization, including senior leaders
• Experience managing and maintaining internal communication tools is a plus (internal email software, intranet, etc.)
Help for new internal communicators (more free templates!)
Whether you’re hiring for the first internal communications jobs in your organization or you’re an internal comms leader expanding your team, it’s a good time to think about making sure all your strategies and executions are aligned. We’re here to help! This collection of helpful, free resources was built for you… download and customize anything you like or browse the full resources archive.
- 30-60-90 day internal comms jobs checklist
- Use it yourself or set your new hire up for success with this handy checklist for starting any internal comms role.
- Internal comms editorial calendar
- Organize your comms campaigns and never miss an important date with this pre-loaded 2024 comms calendar.
- IC metrics dashboard
- This internal communications KPIs dashboard is ready for you to customize with all of the statistics that you want to track and share on a weekly basis.
- Monthly internal comms report
- Set an example for the kinds of reporting you’re looking for from internal communications hires with this easy monthly report that brings together all your key IC metrics and accomplishments.
- 2024 internal comms trends report
- Prepare yourself and your team with the big picture about internal comms before your new hire gets started. This original report is loaded with information about how employees are connecting and what channels are working in today’s workplace.
Next steps: see how Workshop can help!
As an internal comms professional, we know you’re busy! At Workshop, we’re here to help free up your time and streamline your internal comms by helping you keep your team engaged through personalization features like merge tags, audience segmentation, and more. Create engaging, on-brand internal emails in less time than ever with our drag-and-drop editor, and send and receive employee text messages directly in the platform. Plus, we hook up to your employee data, so you can always have up-to-date distribution lists, and give you all the analytics you need to gauge your success.
Schedule a short demo here to see how Workshop can bring your internal comms strategy to life.
