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A communications cascade is a great way to lay out your comms plans and make sure that everyone in the company is going to get the information they need from the right person at the right time! Use it to see how your communications can or should flow throughout the company.
A communications cascade is an organized plan for distributing information through your organization. It’s a great way to lay out your plans and make sure that everyone in the company is going to (1) get the information they need from the right person at the right time, (2) have access to the resources they need to take the right actions, and (3) know where to share feedback and see that their voice is heard. This communications cascade template also has a communications brief attached to help you think through the comms plan.
First, complete the “Communications Brief” tab to answer all the important questions about what you’re trying to say. Then, start at the far left of the “Communications Cascade” tab. Complete everything you can about the highest level of the organization that will be involved in this communication – what they’re saying, how they’re saying it, who they’re talking to, and how they’ll get feedback. Then, work your way to the right, completing the same information for every audience in the communications cascade. Cut and paste columns as much as you need when a communicator is reaching multiple audiences at a time.
This template is available as a Google sheet and an Excel sheet. The Google sheet and Excel sheet versions are totally customizable for your company’s needs.
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