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If you’ve ventured into the email realm, you’re probably no stranger to the quirks of Outlook. It’s that one friend who’s consistently late to the party, causing email developers, designers, and marketers worldwide to collectively sigh. Outlook has earned a reputation as the problem child of the email world, responsible for its fair share of…
As a communications professional, you’re probably used to the idea of “making it work” with the tools and budget you have at your disposal. Many times, that’s whatever email tool the marketing team is already using for external communications: Mailchimp, Constant Contact, Hubspot, Marketo, Campaign Monitor, Flodesk, etc. But when it comes down to it:…
Employee advocacy is the public promotion of a company’s mission, values, brand, and offerings by the employees themselves. It happens organically and is likely happening in your organization already, without any formal program in place. We’ve done a deep dive into the benefits of employee advocacy that you can check out here! But if you’re…
Diversity, equity, and inclusion (DEI) statements help show your organization’s commitment to furthering diversity and belonging in the workplace to your employees, customers, prospects, and the public. Weaving these values into your organization’s mission also helps create environments where everyone can thrive. It’s a good idea to regularly communicate your mission in both internal communications…
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