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Author: Jamie Bell

How to measure the effectiveness of internal communications

Internal communications can borrow from many of the tried-and-true metrics of external marketing, but it also deserves its own unique set of data. After all, you aren’t dealing with hundreds of thousands of contacts; this audience is particularly unique. This audience is made up of the people you work with every day and the team…

The creative art of the all-company meeting

This blog post is a rough transcript of a workshop that we recently hosted with the dynamic and talented Phil Jarrett, Senior Manager of Internal Communications and Employee Brand at WP Engine. You can watch the entire workshop on YouTube here, or just hit the ‘play’ button below. Hi, I’m Phil Jarrett. I’m currently the…

21 creative & virtual employee recognition ideas

The non-stop conversation about the “Great Resignation” might have you absolutely terrified about attrition, but don’t worry—it’s time to take a deep breath. While it’s certainly true (and it always will be) that a few members of your team might seek out greener pastures or something new, try not to focus entirely on the employees…

How to get a bigger budget for employee experience & communications

When calculating a marketing budget as a percentage of revenue, the typical rule you hear is to invest about 10%. By contrast, HR and communications budgets often pale in comparison, typically coming in at about 1% of the entire marketing budget.  That’s not enough. In fact, we’re here to say that you should be advocating…

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