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When a crisis breaks out, one of the very first things that you need to do is to issue a holding statement (internally and externally). If company operations are disrupted, customers will want to know how they’ll be impacted. Employees may be concerned and will want answers. The media might be knocking on your door…
Internal communication is essential to keep employees informed and engaged, but sending the same message to all employees can be too much (and can ultimately lead to communication overload and decreased engagement). That’s why audience segmentation is so powerful! With just a few small shifts, you can send targeted and relevant messages to specific groups…
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