An employee communications
& culture conference by Workshop
- September 16, 2025
- Omaha Design Center
- Omaha, Nebraska

Why should you attend?
At BrightSide, you won’t sit through presentation after presentation! Instead, it’ll be an easy-going event filled with delightful experiences, actionable advice, inspirational speeches, and interactive roundtables.
We also believe that the best events are about the people in the room. That’s why BrightSide will bring together communications, employee experience, HR, and marketing professionals alike to connect and share ideas, strategies, and tactics.
We will dive into top-tier topics like:
- Enhancing internal communications strategies
- Cultivating a positive and inclusive workplace culture
- Navigating change and uncertainty with resilience
- Building meaningful connections across teams and departments
- Empowering employee growth and development
- Creating impactful employee experiences that drive engagement

Venue
BrightSide will be located at the Omaha Design Center
1502 Cumming St, Omaha, NE 68102Don’t just take our word for it!
“BrightSide was a rare opportunity to gather and learn with other comms and culture pros. The entire day felt purposeful and left me with strategies that I was able to implement in my own work the very next week.”
Lizz Bauer
Hudl
“BrightSide is, dare I say it, the number one event for communications and workplace culture professionals."
“I'm amazed at how much information I gained from a one-day conference. BrightSide was packed with practical and actionable takeaways. It was also filled with positivity and light.”
Becky Dunn
BioZyme Incorporated
Speakers

Jamie Bell
CMO,
Workshop

Leah Gutstadt
Director of Internal Communications,
Shutterfly

Jo McRell
Employee Experience Leader & Author, Jo McRell Consulting
Breakout Session Leaders

Gabriel Galdamez
Associate Consultant at A Leader Like me

Mollie Pratt
Senior Manager of Engagement at Simmons Food

Regine Nelson
Internal Comms & Employee Engagement Lead at Couchbase

Alex Cranstoun
Internal Comms Specialist at Maola Local Dairies

Devin Owens
Comms Manager at Workshop

Chuck Gose
Founder of ICology
Agenda
Here is a light overview of what to expect at BrightSide! Keynote talk titles and breakout session topics will be announced soon.
- 8:15 AM: Check-in + light breakfast + networking
- 9:15 AM: Welcome remarks
- 9:30 AM: There’s no going back – only moving forward with Jo McRell, Author & Employee Experience & Comms Consultant at Jo McRell Consulting
- 10:15 AM: Networking break
- 10:30 AM: Culture breakout sessions – topics include:
Beyond the buzzwords: Building belonging without burning out
Bridging the gap: Building culture across frontlines and corporate employees
Creating your culture signature
Comms for all: Creating a culture of accessibility
More company culture sessions coming soon! - 11:30 AM: Brunch!
- 12:30 PM: An internal glow up: How Shutterfly revitalized employee comms with a brand refresh with Leah Gutstadt, Director of Internal Comms at Shutterfly
- 1:15 PM: Communications breakout session – topics include:
Clarity isn’t optional: Communication frameworks that scale trust
From the ground up: Building better communications by knowing your people
From timeline to toast: Building buzz for big moments
Building your internal podcast
More internal comms sessions coming soon! - 2:15 PM: Networking break
- 2:30 PM: Delightful experience (more details coming soon!)
- 3:30 PM: ✨Inbox magic✨: What we’ve learned from 100 million internal emails with Jamie Bell, CMO of Workshop
- 4:15 PM: Closing remarks + happy hour kickoff
- 4:30 PM: Happy hour – join us for nibbles and drinks + to keep the fun going! (more details coming soon!)
Times and details are subject to change.
Travel
If you are traveling to Bright Side from out of town, we recommend staying at one of the following hotels:
FAQs
- Where is BrightSide taking place?
-
BrightSide will be held at The Omaha Design Center located in downtown Omaha.
- When is BrightSide taking place?
-
BrightSide 2025 will be on Tuesday, September 16, from 8:15 AM to 6 PM at the Omaha Design Center. There will be a pre-conference kickoff event the night before, on Monday, September 15 at Workshop HQ. Pre-conference kickoff event details coming soon.
- How much are tickets?
-
General admission – $599
General admission group pricing – 2 or more people from the same company – $499
Workshop customer admission – $499
Workshop customer group pricing – $449
- How do I purchase a ticket?
-
You can purchase a BrightSide 2025 ticket here!
- Will there be parking?
-
Yes! Plenty of parking will be available at the Omaha Design Center. You can also ride-share (UBER, LYFT) if you prefer.
- Will food be provided?
-
Complimentary lunch and refreshments will be available at BrightSide throughout the day. There will also be a networking happy hour directly following the event. More details coming soon.
- Will alcohol be served?
-
There will be alcoholic beverages onsite. No one under the age of 21 will be served alcoholic beverages. Please bring a valid government-issued photo identification, such as a driver’s license or passport, for proof of age. Attendees will be asked to show proof of age.
- What is the refund policy?
-
All tickets are non-refundable. Thank you for understanding!
- What is the agenda for BrightSide?
-
Here is a light overview of what to expect at BrightSide! Keynote talk titles and breakout session topics will be announced soon.
- 8:15 AM: Check-in + light breakfast + networking
- 9:15 AM: Welcome remarks
- 9:30 AM: There’s no going back – only moving forward with Jo McRell, Author & Employee Experience & Comms Consultant at Jo McRell Consulting
- 10:15 AM: Networking break
- 10:30 AM: Culture breakout sessions – topics include:
Beyond the buzzwords: Building belonging without burning out
Bridging the gap: Building culture across frontlines and corporate employees
Creating your culture signature
Comms for all: Creating a culture of accessibility
More company culture sessions coming soon! - 11:30 AM: Brunch!
- 12:30 PM: An internal glow up: How Shutterfly revitalized employee comms with a brand refresh with Leah Gutstadt, Director of Internal Comms at Shutterfly
- 1:15 PM: Communications breakout session – topics include:
Clarity isn’t optional: Communication frameworks that scale trust
From the ground up: Building better communications by knowing your people
From timeline to toast: Building buzz for big moments
Building your internal podcast
More internal comms sessions coming soon! - 2:15 PM: Networking break
- 2:30 PM: Delightful experience (more details coming soon!)
- 3:30 PM: ✨Inbox magic✨: What we’ve learned from 100 million internal emails with Jamie Bell, CMO of Workshop
- 4:15 PM: Closing remarks + happy hour kickoff
- 4:30 PM: Happy hour – join us for nibbles and drinks + to keep the fun going! (more details coming soon!)
Times and details are subject to change.