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An employee communications
& culture conference by Workshop

  • September 16, 2025
  • Omaha Design Center
  • Omaha, Nebraska

Why should you attend?

At BrightSide, you won’t sit through presentation after presentation! Instead, it’ll be an easy-going event filled with delightful experiences, actionable advice, inspirational speeches, and interactive roundtables.

We also believe that the best events are about the people in the room. That’s why BrightSide will bring together communications, employee experience, HR, and marketing professionals alike to connect and share ideas, strategies, and tactics.

We will dive into top-tier topics like:

  • Enhancing internal communications strategies
  • Cultivating a positive and inclusive workplace culture
  • Navigating change and uncertainty with resilience
  • Building meaningful connections across teams and departments
  • Empowering employee growth and development
  • Creating impactful employee experiences that drive engagement
Venue

Venue

BrightSide will be located at the Omaha Design Center

1502 Cumming St, Omaha, NE 68102

A peek into BrightSide!

Don’t just take our word for it!

“BrightSide was a rare opportunity to gather and learn with other comms and culture pros. The entire day felt purposeful and left me with strategies that I was able to implement in my own work the very next week.”

Lizz Bauer

Hudl

“BrightSide is, dare I say it, the number one event for communications and workplace culture professionals."

“I'm amazed at how much information I gained from a one-day conference. BrightSide was packed with practical and actionable takeaways. It was also filled with positivity and light.”

Becky Dunn

BioZyme Incorporated

Speakers

Jamie Bell

Jamie Bell

CMO,
Workshop

Leah Gutstadt

Leah Gutstadt

Director of Internal Communications,
Shutterfly

Jo McRell

Jo McRell

Employee Experience Leader & Author, Jo McRell Consulting

Breakout Session Leaders

Gabriel Galdamez

Gabriel Galdamez

Associate Consultant at A Leader Like me

Mollie Pratt

Mollie Pratt

Senior Manager of Engagement at Simmons Food

Regine Nelson

Regine Nelson

Internal Comms & Employee Engagement Lead at Couchbase

Alex Cranstoun

Alex Cranstoun

Internal Comms Specialist at Maola Local Dairies

Devin Owens

Devin Owens

Comms Manager at Workshop

Chuck Gose

Chuck Gose

Founder of ICology

Agenda

Here is a light overview of what to expect at BrightSide! Keynote talk titles and breakout session topics will be announced soon.

  • 8:15 AM: Check-in + light breakfast + networking
  • 9:15 AM: Welcome remarks
  • 9:30 AM: There’s no going back – only moving forward with Jo McRell, Author & Employee Experience & Comms Consultant at Jo McRell Consulting
  • 10:15 AM: Networking break
  • 10:30 AM: Culture breakout sessions – topics include:
    Beyond the buzzwords: Building belonging without burning out
    Bridging the gap: Building culture across frontlines and corporate employees
    Creating your culture signature
    Comms for all: Creating a culture of accessibility
    More company culture sessions coming soon!
  • 11:30 AM: Brunch!
  • 12:30 PM: An internal glow up: How Shutterfly revitalized employee comms with a brand refresh with Leah Gutstadt, Director of Internal Comms at Shutterfly
  • 1:15 PM: Communications breakout session – topics include:
    Clarity isn’t optional: Communication frameworks that scale trust
    From the ground up: Building better communications by knowing your people
    From timeline to toast: Building buzz for big moments
    Building your internal podcast
    More internal comms sessions coming soon!
  • 2:15 PM: Networking break
  • 2:30 PM: Delightful experience (more details coming soon!)
  • 3:30 PM: ✨Inbox magic✨: What we’ve learned from 100 million internal emails with Jamie Bell, CMO of Workshop
  • 4:15 PM: Closing remarks + happy hour kickoff
  • 4:30 PM: Happy hour – join us for nibbles and drinks + to keep the fun going! (more details coming soon!)

Times and details are subject to change.

FAQs

Where is BrightSide taking place?

BrightSide will be held at The Omaha Design Center located in downtown Omaha.

When is BrightSide taking place?

BrightSide 2025 will be on Tuesday, September 16, from 8:15 AM to 6 PM at the Omaha Design Center. There will be a pre-conference kickoff event the night before, on Monday, September 15 at Workshop HQ. Pre-conference kickoff event details coming soon.

How much are tickets?

General admission – $599

General admission group pricing – 2 or more people from the same company – $499

Workshop customer admission – $499

Workshop customer group pricing – $449

How do I purchase a ticket?

You can purchase a BrightSide 2025 ticket here!

Will there be parking?

Yes! Plenty of parking will be available at the Omaha Design Center. You can also ride-share (UBER, LYFT) if you prefer.

Will food be provided?

Complimentary lunch and refreshments will be available at BrightSide throughout the day. There will also be a networking happy hour directly following the event. More details coming soon.

Will alcohol be served?

There will be alcoholic beverages onsite. No one under the age of 21 will be served alcoholic beverages. Please bring a valid government-issued photo identification, such as a driver’s license or passport, for proof of age. Attendees will be asked to show proof of age.

What is the refund policy?

All tickets are non-refundable. Thank you for understanding!

What is the agenda for BrightSide?

Here is a light overview of what to expect at BrightSide! Keynote talk titles and breakout session topics will be announced soon.

  • 8:15 AM: Check-in + light breakfast + networking
  • 9:15 AM: Welcome remarks
  • 9:30 AM: There’s no going back – only moving forward with Jo McRell, Author & Employee Experience & Comms Consultant at Jo McRell Consulting
  • 10:15 AM: Networking break
  • 10:30 AM: Culture breakout sessions – topics include:
    Beyond the buzzwords: Building belonging without burning out
    Bridging the gap: Building culture across frontlines and corporate employees
    Creating your culture signature
    Comms for all: Creating a culture of accessibility
    More company culture sessions coming soon!
  • 11:30 AM: Brunch!
  • 12:30 PM: An internal glow up: How Shutterfly revitalized employee comms with a brand refresh with Leah Gutstadt, Director of Internal Comms at Shutterfly
  • 1:15 PM: Communications breakout session – topics include:
    Clarity isn’t optional: Communication frameworks that scale trust
    From the ground up: Building better communications by knowing your people
    From timeline to toast: Building buzz for big moments
    Building your internal podcast
    More internal comms sessions coming soon!
  • 2:15 PM: Networking break
  • 2:30 PM: Delightful experience (more details coming soon!)
  • 3:30 PM: ✨Inbox magic✨: What we’ve learned from 100 million internal emails with Jamie Bell, CMO of Workshop
  • 4:15 PM: Closing remarks + happy hour kickoff
  • 4:30 PM: Happy hour – join us for nibbles and drinks + to keep the fun going! (more details coming soon!)

Times and details are subject to change.

An employee communications
& culture conference by Workshop

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