The #1 email platform for internal marketing & comms

Your launch plan probably has a hundred moving pieces for customers and almost none for the people who work here. Workshop lets you build the internal side of a launch with the same care as the external one: a teaser before the news breaks, a live moment when it goes public, and ready-made talking points so employees aren’t finding out from a press release.

Because everything runs through your Brand Kit, internal launch comms look and sound like they came from the same campaign, even if a comms manager or HR partner is the one hitting send.

Personalize by team so sales gets the pitch deck and support gets the FAQ, all timed to go out exactly when you need it.

Marketing can’t review every internal email HR, IT, and regional leaders send out, and shouldn’t have to. Build your fonts, colors, and logo lockups into Workshop’s Brand Kit once, and any team creating a communication in the platform gets it right automatically.

That means fewer “can you check this before I send it” pings and a lot more confidence that whatever lands in an employee’s inbox actually looks like your company.

Take it one step further by building a skill with Cici, our AI agent, that can check each message for brand voice and tone.

A rebrand or major change lands very differently when employees hear it from you first instead of finding out alongside everyone else. Workshop lets you sequence the internal reveal exactly the way you want it: an FAQ, a note from leadership, the new brand guidelines, all personalized by department so sales knows what to tell customers and support knows what’s coming.

Getting that order right builds trust internally, right when you need it most.

A marketing team builds a single onboarding Journey in Workshop once, then lets it run automatically for every new hire from there. The sequence times itself to the person’s start date, so day one might cover team structure and key contacts, week one covers tools and where things live, and week three or four introduces the “why” behind how the team operates, like brand voice or campaign approval processes. Because it’s automated, no one has to remember to send anything manually, and every new person gets the same consistent, well-paced introduction instead of whatever a busy manager has time to explain that week.

Marketing keeps a segmented list of the sales org in Workshop, separate from general company distribution. Whenever new collateral ships or messaging changes, marketing sends a templated update straight to that list instead of relying on Slack posts or shared drives sales may not check. Workshop’s analytics then show which reps actually opened it and clicked through, so marketing knows whether an update landed or needs a follow-up nudge.