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On-demand webinar

How to build a comms budget & get it approved

Date: Originally aired on November 12, 2025

This webinar will cover:

  • How to review what’s working (and what’s not) in your current internal comms strategy by running an internal comms survey
  • Why investing in comms early can lead to stronger engagement, alignment, and retention
  • Steps to build your case for comms and create a budget proposal that wins leadership buy-in
  • Which tools to advocate for (and why!) to strengthen your internal communications strategy in 2026

Budgeting for 2026 is happening — and internal communications is one of the smartest places to invest early.

When it comes to building your 2026 comms strategy, getting leadership buy-in (and that all-important budget approval) can be just as critical as the plan itself. With the right approach and a clear, detailed business case, you can secure the tools and resources your team needs to make next year your most impactful yet.

This session will cover how to build a 2026 comms budget that actually gets approved — one that connects your work to business goals, shows ROI, and sets your team up for success all year long.

Meet the speakers:

Devin Owens
Communications Manager at Workshop
Kelsey Kingdon
Marketing & Events Manager at Workshop

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