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Internal Communications Audit Template & Guide

This audit template & guide is designed to help internal communicators have a crystal‑clear audit plan, fresh data, and an action roadmap ready to share!

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How to use this internal comms audit guide

This free guide is a practical playbook to help internal communicators run a thorough audit without pausing day‑to‑day work. It’s especially useful if you’re new in role, navigating change (merger, growth, leadership shift), or trying to tame channel sprawl and prove what’s working!

With this audit guide, you can:

  • Know if it’s the right time (flowchart + self‑diagnosis)

  • Set clear objectives and scope that align with business goals

  • Inventory channels, content, audiences, and ownership

  • Blend data + dialogue: surveys, metrics, focus groups, interviews

  • Get leaders and managers onboard early

  • Prioritize quick wins and build a 30/60/90 + long‑term roadmap

  • Build an executive‑ready findings report and business case

  • Establish a sustainable measurement and mini‑audit cadence

What you’ll find in this internal comms audit guide

Before you dive in, take a moment to:

  • Jot down the triggers or problems you want to solve

  • Gather existing materials: past surveys, channel metrics, org goals, content samples

  • List key stakeholders: exec sponsors, people managers, regional teams

Here’s how to make the most of the guide:

  • Follow the framework: Each section walks you through a step (objectives, inventory, research, analysis) with examples and editable templates.

  • Customize it: Use the worksheets to map your channels, audiences, metrics, and action plan.

  • Connect insight to action: Turn findings into quick wins and a multi-year vision

  • Report & iterate: Publish the one‑page summary, track KPIs, run mini‑pulse checks, and refine over time.

Download this template:

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