How Signature Performance uses Workshop to improve internal communications and automate a more personal Associate experience

A smarter way to reach Associates

At Signature Performance, an industry-leading provider of healthcare administrative solutions, internal communication starts with listening. Then, they use that insight to build trust, connection, and consistency across a fast-growing, distributed organization.

For Brianna and the Organizational Experience team at Signature Performance, that belief guides how communication shows up every day. Their focus is not just on sending messages, but on designing an Associate experience that feels thoughtful, dependable, and human, even as the organization scales.

That approach matters because of the work Signature Performance does. As a provider of healthcare administrative solutions, the team helps reduce burden on patients, providers, and health systems. It is precise, high-stakes work powered by a fully remote workforce spanning 47 states and a wide range of roles.

In April 2025, that philosophy was put to the test during the organization’s biggest growth moment yet. The plan was to hire 500 new Associates by year-end. What actually happened? They hired 657 instead.

It was one of those, “Okay, this is happening” moments and it made something clear. Internal communication did not just need to keep up, it needed to grow up a little too. Fortunately, Signature Performance already had the right tool in place.

Why it was time to evolve (not overhaul)

When Signature Performance adopted Workshop three years earlier, the goal was straightforward: guarantee that important information reached Associates. And it worked. Reliably. ✨

But as the team expanded and remote work became the norm, the communication that once felt “good” suddenly felt… ready for the next step. Not because anything was broken, but because the organization was changing — and their comms could grow with it.

This wasn’t a “find a new platform” moment.
It was a “let’s use the one we trust in a more intentional way” moment.

That shift opened the door to something bigger.

From reliable to resonant

In those early days, internal communication was all about reach: Did the email go out? Did people get what they needed? Great.  ✅

But as the team scaled, they wanted more – messages that connected, moments that felt personal, and a rhythm that supported Associates through their entire Signature journey, not just their inbox.

The evolution was simple, but powerful. They moved from:

• One-off emails → to purposeful touch points
• Monthly batched celebrations → to real-time recognition
• “Did they open it?” → to “Did this land?”
  

The platform didn’t change.
The experience did.

Automating the meaningful moments

With thousands of Associates and constant hiring, the team needed a way to keep communication personal — without spending their entire week inside spreadsheets.

So they connected ADP to Workshop, turning HRIS data into automatic lists that update in real time. And it’s been a game changer ever since. “Throughout the past three years, I’ve barely had to touch the sync,” shared Nick Bohunis, HRIS Data & Reporting Specialist. “It just takes care of itself.”

Enter: Journeys + ADP integration + automatic lists.
The trio that turned busywork into breathing room.

Suddenly, the team had:

• Birthday messages sent on the exact day of celebration
• Preferred names pulling in automatically
• Real, personal recognition at scale
• Onboarding messages timed to each Associate, not batch cycles

And the numbers? They speak loudly:
89% open rate on birthday emails. Clicks doubled from 15% to 30%.

Even better, automation didn’t replace connection (it made space for more of it!). Associates replied to birthday messages. The team replied back. What started automatically became authentically human.

Onboarding that actually feels like onboarding

Onboarding at Signature Performance doesn’t happen all at once. It unfolds over the first 180 days, weaving together surveys, culture moments, and a Gallup Strengths invitation along the way.

Journeys deliver each message based on an Associate’s start date, so nothing feels rushed, delayed, or buried in a biweekly batch. That timing shows up in how quickly Associates feel connected, supported, and confident from day one.

The impact?

• Nearly 90% open rates on onboarding communications
• Associates reporting a stronger early connection to Signature Performance
• 96% of Associates say they feel welcome when joining
• 68% retention vs. a 46% industry benchmark
• A nine-time Best Places to Work in Omaha winner

This is onboarding that grows with the organization — not one that resets every time hiring ramps up.

What’s next:

With a communication engine that now runs smoothly — and scales without losing its warmth — Signature Performance is shifting focus from “more” to “more meaningful.”

Here’s what’s ahead:

• Deepening the Associate experience with stay interviews and listening loops
• Leveling up manager and leadership communication, building on the success of the high-performing manager newsletter, and supporting leaders with targeted Journeys, resources, and timely nudges
• Reducing inbox noise by sending fewer, more intentional messages across the board
  

It’s a season of refinement, not reinvention — sharpening what’s already working and creating even clearer, more connected moments for every Associate and every leader. And it all began with something small: a personalized, well-timed birthday message.

That single moment built dependability. Dependability built trust. Trust built momentum — and momentum built a more connected, more confident Associate experience at scale.

Signature Performance didn’t outgrow Workshop.
They grew with it.

Workshop helps Signature Performance celebrate milestones and connect teams across its nationwide workforce. Imagine what it could do for yours. We’d love to chat!