Sprout Social delivers clearer messaging across teams with Workshop

A smarter way to reach employees

For years, Sprout Social’s internal comms team operated like many others: working hard with a nearly no budget and using tools not built for them. Their newsletters ran through Mailchimp, designed for marketers, not employees. With limited insight beyond open rates, no clear way to measure email results outside the newsletter, and Slack readership varying per team, it was clear they needed a better solution.

Not to mention all the manual work that came with making updates to internal lists with new employees started or every time a team member changed location or teams. Meanwhile, departments were increasingly wanting to spin up their own newsletters, creating the potential for a noisy, disjointed, and difficult-to-measure landscape.

What the team needed wasn’t more volume. They needed more alignment.

Making the case for change

When budget planning came around, Sprout Social’s Senior Manager of Internal Communications, Stephanie Nevill, saw an opportunity. The internal comms team partnered with IT—who shared similar internal messaging goals—and together, they made a case to bring on a platform built for internal comms.

After reading community recommendations on Reddit and participating in product demos, the team found and chose Workshop.

But they didn’t just switch platforms. They elevated how they communicated company-wide.

Shifting from busywork to strategy

With Workshop, the team streamlined processes and brought their vision to life. Here’s how:

• Replaced Mailchimp with a tool built for internal audiences
• Integrated with Workday to automate list management
• Shifted from biweekly to weekly newsletters for more timely updates without adding workload
• Begin sending all emails with Workshop, including leadership messages, resulting in increased readership and video views
• Consolidated other newsletters into the existing companywide email, leveraging customization and segmentation
• Enabled time-zone–based sending to better reach a global employee base
• Maintained brand consistency while collaborating with multiple teams through shared templates and controlled access

“Our newsletter went from biweekly to weekly, and it actually became easier to produce.”

Measurable change. Visible value.

Beyond operational improvements, Workshop gave the team data they could act on. They could now track performance by department, country, and other custom fields, like people who are on leave. This helped them refine their content strategy, back up recommendations with data, and build stronger partnerships with stakeholders across the business.

“We’re able to go back to leadership and say, ‘Here’s what we recommend, and here’s the data to back it up.’”

“We work with a lot of stakeholders. Being able to show data builds trust and helps us steer strategy.”

Results at a glance

• Increase in readership on leadership emails 
• Higher engagement across all internal email communications
• Two separate newsletters consolidated into one streamlined send
• Manual list management was eliminated through Workday syncing
• Improved engagement on links, resulting in more internal actions taken and brand advocacy content shared externally
• Time-zone–based sending improved message visibility for global teams
• Customized and segmented content increased emails being engaged with

“People really noticed when we added their names. They were like, ‘How did you do that?’”

“It’s such a small thing, but sending in someone’s time zone makes a huge difference.”

More connection. Less noise.

Today, internal communications at Sprout Social are more strategic, more collaborative, and more measurable than ever before. Stephanie and her team are not just sending messages, they’re driving alignment across teams, backed by real-time insight.

“Workshop has made our internal comms not just easier — but smarter.”

Workshop helps Sprout Social connect every team. Imagine what it can do for yours.

Sprout uses Workshop to simplify internal communication, align cross-functional teams, and keep messages consistent across every channel—without overcomplicating the process.

Workshop is the email-first internal communications platform designed to engage employees, elevate your content, and make your strategy more impactful—no massive overhaul required.

Ready to see it in action? Schedule your personalized demo and find out how Workshop can help your team work smarter, not harder.