How Triage Staffing brought focus and security to internal comms with Workshop

From overlapping systems to a smarter solution

At Triage Staffing, clarity matters—especially when it comes to communication. But as the team grew, so did the complexity of their tools. Internal employees were being added to the same CRM used for external audiences, which led to some unexpected overlap.

“We’re a CRM-savvy company,” said Katie Dixon, Communications Manager. “We knew what we needed—and what wouldn’t work.”

Outlook didn’t offer the insights they wanted, and using their external CRM just wasn’t built for internal messaging. Different audiences had different needs. It was time to find a solution designed specifically for internal comms.

That solution came from a trusted source: their CFO. He’d heard of Workshop and suggested they check it out. Katie and Rachel Starzec, the team’s Marketing Technologist, led the charge and everything quickly clicked into place.

A CFO’s lead, a team’s leap

Workshop wasn’t just another tool to test. From the very first demo, it felt like it was made for them.

“Our CFO had heard of Workshop before and told us it was worth exploring,” said Rachel. “That gave us immediate confidence. And once we saw how intuitive and secure it was, we knew it was the right fit.”

With leadership buy-in and a clear vision, the marketing team transitioned quickly, replacing disconnected tools with a tool built specifically for internal comms.

Purpose-built, people-first

For Triage Staffing’s five-person marketing team, Workshop wasn’t just a fit — it was a relief. It delivered the flexibility they needed, the security they lacked, and an interface that felt like second nature.

Rachel, who manages list uploads and email delivery, saw the impact immediately.

No more spreadsheet juggling. No more awkward workarounds. Just smooth, secure, reliable communication.

“Gone were the privacy concerns. Gone was the guesswork,” Rachel added. “Now we have a platform that supports us instead of slowing us down.”

Comms that actually connect (across states, teams, and campaigns)

What started as a shift in platform quickly became a transformation in strategy. Today, Triage uses Workshop to drive internal messaging across the company, including:

• Town hall recaps that are timely and easy to access
• Weather-related updates to keep employees in the loop
• Sales training and resource sharing across teams
• Ghostwritten exec messages to keep leadership visible and consistent
• Company news, HR updates, and major initiatives
• SMS alerts for open enrollment, safety, and more 

They’ve even created pre-built templates so messages stay cohesive no matter who’s sending them. It makes sure that every message still feels like it’s coming from “one Triage voice.”

Growing with the product

What’s kept the team excited is Workshop’s momentum.

“We love that Workshop keeps building features that actually help us work smarter,” Katie said. “We jumped on SMS as soon as it launched, and now we’re exploring Journeys to automate onboarding and talent acquisition.”

From date-triggered messaging to advanced analytics, the platform continues to evolve without adding extra complexity. 

“We’re doing more,” Rachel said, “but it doesn’t feel harder.”

From department tool to company staple

Before Workshop, internal comms were scattered and hard to measure. Now they’re strategic, centralized, and driving real impact.

• Communication ownership is shared but stays on-brand
• Leadership has visibility and trust in what’s being sent
• Employees are better informed, engaged, and connected

“People notice the difference,” Rachel said. “And they’re asking us how they can use Workshop for their own teams.”

When the chance came to lock in a multi-year contract, there was no hesitation.

“Our CMO said, ‘We’re not going to another product,’” Katie recalled. “That says everything.”

From better tools to a better team experience

For Katie, Rachel, and the team at Triage Staffing, Workshop did more than fix a process, it redefined how they communicate. 

What began as a platform switch quickly turned into a smarter, more connected employee experience. From intuitive list management to high-impact email and SMS campaigns, Workshop became part of their daily rhythm.

“Workshop makes it easier to do the work that matters,” Katie said. “We’re not stuck troubleshooting. We’re moving forward together.”

With a clear vision and ongoing product innovation, the Triage team isn’t just keeping up — they’re raising the bar for internal comms.

Workshop helps Triage simplify communication and scale securely. Imagine what it can do for your team.

Triage Staffing uses Workshop to streamline internal communication, reach every department, and keep messages consistent across email, SMS, and every touchpoint in between. All without the manual lift.

Workshop is the email-first internal communications platform made to engage employees, elevate your content, streamline your communications, and measure the impact — all without needing a massive overhaul.

Ready to see it in action?

Schedule your personalized demo and find out how Workshop can help your team communicate smarter, faster, and with way less friction.