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How to build an internal comms strategy that reaches everyone

Date: Originally aired: August 25, 2026

Your internal comms strategy should be your north star and guide everything you do! That message resonated so much that this session became our top-performing webinar ever and for good reason – comms teams everywhere are looking to move from reactive to intentional, and this session gives you a roadmap to do it.

So, let’s pick this conversation back up and keep reevaluating how your IC strategy can improve, because that’s exactly how we make sure it never becomes a document that lives untouched.

New this year: how to build a strategy that reaches everyone where they’re at (yes, that includes frontline and deskless workers), and where AI can lighten the load along the way.

Join Workshop’s Jamie Bell and Devin Owens on Tuesday, August 25 at 10 AM CT to learn how to build (or refresh) an internal comms strategy that reaches every employee and earns trust across the business.

This session will cover:

  • Auditing what’s working (and what’s not)
  • Setting goals that align with business priorities
  • Reaching every employee where they are at 
  • Where AI can support your strategy
  • Frameworks and real examples to make it stick

Plus, a free internal comms strategy workbook!

Meet the speakers:

Jamie Bell
CMO at Workshop
Devin Owens
Strategic Communications Manager at Workshop

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