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How to get leadership buy-in for internal comms

Date: Originally aired on November 19, 2025

This webinar will cover:

  • How to align comms strategy with business goals (and speak the language of execs) 
  • Real talk on using data to secure buy-in and budget 
  • Why comms should lead on AI, culture, and change – not just support it 
  • Ways to build ongoing strategic partnerships instead of one-off requests

Getting leadership to see the value of internal comms is one thing. Getting them to fund it, prioritize it, and champion it across your organization? That takes a different kind of strategy. 

Join us and our friends at bink for a practical session on turning internal comms from a “nice to have” into a business driver that leadership can’t ignore.

Meet the speakers:

Ann Melinger
CEO at bink
Becky Sennett
VP of Research & Strategy at bink
Kelsey Kingdon
Marketing & Events Manager at Workshop

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