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How do your email metrics stack up?
2026 Internal Communications Benchmarks & Best Practices
Median open rate
Avg click rate
Avg CTR
Get a sense for how your internal comms are stacking up:
“What email open rate should I be targeting?”
“Do automated emails perform better?”
“What day of the week should I send my newsletter?”
“How do other communicators in my industry do it?”
Our benchmarks report is based on data pulled from:
Over 180 million emails
from 580 companies
with teams of anywhere from 100 to 100,000 employees, including:
What you’ll take away from our research:
Benchmarks for open & click-through rates
What day (and time) to send internal emails
What other comms teams are including in their content
Tips & takeaways for your comms strategy
Benchmarks for companies in your industry
Restaurants & Food
Healthcare
Technology
Government
Finance
Professional Services
Education
Energy
Media & Entertainment
Consumer Goods
Travel & Hospitality
Non-Profit
Manufacturing
Read the report!
Setting your own benchmarks helps you measure progress and celebrate wins, no matter how small! We’ve outlined what Workshop customers across more than ten different industries are doing to give you a jump start. Let’s dive in!
Download your free copy of the report today!
Dig deeper into internal comms strategy!
