Boost your internal email open rates with merge tags in subject lines

As you’re crafting content in Workshop, we know your goal is to get employees to actually open and engage with your emails. And while a great design, relevant content, and interactive elements (like polls and videos) help make the content of your email more engaging, if your employees don’t open it, then the content you’ve carefully curated for them really doesn’t matter! So, if you really want to boost your open rates (and engage your employees before the email is even opened).

Personalize the subject line!

Workshop doesn’t just support merge tags in your email body…we now support them in the subject line, too!

Yep, now you can say “Happy Monday, Jessica!” before the email is even opened.

Here’s what that unlocks for you:

• Warm, custom greetings in the subject line: “Hey [first name], don’t forget to submit your PTO!”

• More relevant messages: “📦 [first name], your swag is headed to [office location]”

• Friendly nudges with personal context: “[first name], your 5-year work anniversary is next week 🎉”

You can use any data field from your HRIS

Workshop connects directly to your best source of employee data, so you can pull in anything from first name to department to t-shirt size. Whether you’re sharing policy updates, celebrating milestones, or just adding a personal touch to your weekly newsletter, you have endless ways to make your internal emails a little bit more personalized.

And now that personalization starts the moment your message hits their inbox.

Merge tags in subject lines are available on all Enhanced or Premium plans. As always, if you have any questions or feedback, we’re here to help. Happy writing!

Not a Workshop customer yet? Schedule a short demo today to see how merge tags work (both in your email copy and in the subject lines), along with all of our other personalization features to help streamline your internal communications and make them more engaging!