Build more personalized comms by branching on different conditions/actions

The best follow-ups feel personal — like they actually reflect what someone did or didn’t do. Now, your Journeys can do exactly that.

Instead of one sequence that goes to everyone the same way, each person moves through a path shaped by their actions, their role, or what they need next. One Journey, multiple paths, all in one place.

What you can do with branching in Journeys

• Follow up based on what people actually did. Someone opened but didn’t click? Someone skipped the whole thing? Each path can now have different next steps.
• A/B test subject lines. Split your audience, try two approaches, and then see what resonates the most! 
• Re-engage people automatically. If someone hasn’t taken action, the Journey nudges them — you don’t have to!
• Personalize by role, location, or any attribute. One Journey handles what used to take five separate sends.
• Let employees self-select. Give people a choice in what content they receive, then deliver accordingly!

Real-world ways to use it

Onboarding
Build one Journey that flexes by role, region, or department. New hires get what’s relevant to them, and automatic nudges make sure no one quietly falls behind (we’ve all seen that happen).

Events
Send invites, reminders, and follow-ups that actually adapt based on RSVPs and attendance — so you’re not blasting the same message to everyone and hoping it lands.

Role or region-based messaging
One Journey, tailored behind the scenes. Each employee gets content that feels like it was meant for them — because it was.

Multi-audience campaigns
Run one campaign across multiple personas without spinning up five separate sends. Less juggling, more clarity.

Subscriptions & preferences
Let employees choose what they want to hear about — then deliver content that matches. (Wild concept, but it works.)

A/B testing & optimization
Test different paths, follow up with un-openers, and keep refining what actually drives action — not just opens.

Why it matters

This isn’t just about smarter sending — it’s about meeting people where they are. When messages reflect real actions, they land better: more timely, more relevant, more likely to get a response. And instead of managing duplicate Journeys for different audiences, you can handle it all in one flow.

Get started

Build your first branching Journey → Open a Journey, drop in a branch, and set your conditions — it takes just a few minutes to set up.

Need help getting started? Your CSM can walk you through it.