What’s new: Cici, Workshop’s AI comms agent, now delivers deeper comms insights

Cici, Workshop’s AI comms agent, launched earlier this year as an opt-in beta — our first step toward AI built specifically for internal comms.

Now, it’s available to every Workshop customer — and it’s already come a long way from where it started.

Cici can now surface deeper, more contextual insights from your comms data — helping you quickly understand performance, spot trends, and make more confident decisions.

It’s AI designed specifically for internal communicators — which means you can skip the setup and just ask for what you need. ✨

This isn’t generic AI (and you’ll feel it immediately)

Most AI tools sound helpful — until you actually try to use them. You end up adding context, explaining your role, and rewriting your questions just to get something close to a useful answer.

Cici works differently.

Because it already understands your data, your campaigns, and how internal comms actually works, you can ask questions like:

• “Which emails are resonating most with our employees this quarter and why?”
• “When is the best time to send an email to our employees based on our past data?”
• “Summarize how this campaign has performed so far.”

And get answers that are specific, grounded, and ready to use.

It goes deeper without more effort

With most tools, getting a real answer means asking five follow-ups and stitching things together yourself.

With Cici, you can just keep going:

• “Which email in this campaign performed best, and why do you think that is?”
• “How did this email perform compared to others in the same campaign?”
• “What are the top clicked links across all emails in this campaign?”

No digging through reports, no exporting data, no second-guessing what it all means — just a clear answer you can actually use.

It helps you explain the story (not just find the data)

This is where it really starts to feel different.

You’re not just pulling numbers, you’re turning them into something you can use:

• “Can you give me a 30-second talk track I could use to present our newsletter performance to leadership?”
• “How does our campaign performance compare to industry benchmarks?”
• “What comms metrics should I actually care about, and what do they mean?”

It’s the step most tools leave to you and the one that usually takes the longest.

It’s there when you need to move fast

Sometimes you don’t need a deep analysis. You just need to keep things moving.

• “Can you pull a report comparing our Q1 2025 performance to Q1 2026?”
• “Which emails sent by our team have driven the most engagement this year?”
• “Are there any trends in how different departments or locations are engaging with our emails?”

Ask, get the answer, move on.

It also helps you do the work

Not just analyze it.

• “Here’s a draft I’m about to send, what would you improve?”
• “How can I make this message feel warmer and easier to act on?”
• “Help me build next week’s newsletter. Here’s the content I’m working with.”

So you’re not switching between tools, you’re just staying in flow.

And when you’re stuck, it’s your how-to guide

• “How do I send a follow-up only to people who didn’t open the first email?”
• “What’s the difference between open rate, unique opens, and total opens?”
• “When would I use a Journey instead of just scheduling emails individually?”

No searching. No guessing. Just clear answers.

This is what “built for internal comms” actually means

You’re not adapting to the tool.

The tool is already adapted to you.

What’s coming next

Right now, Cici helps you understand and improve your comms. Next up: helping you create them.

We’re opening a beta soon where Cici can generate a complete, send-ready email in seconds — built from your data and context. More coming soon. ✨

Chat with Cici →