Employee Persona Template

What you’ll find in this employee persona template (+ quick tips!) 

This Employee Persona Template is inspired by best practices from top internal comms pros (including our own team at Workshop!). It’s designed to be simple, intuitive, and actionable—helping you create detailed personas that guide your internal communication strategy.

Here are a few of our favorite practical ways to use personas/this employee persona template:

• Guide channel & format selection – Use personas to determine where and how to communicate with different employee groups. For example, if frontline employees prefer SMS over email, prioritize mobile-friendly updates for them. (It’s a good practice to just really think through: what’s in it for them? What mindspace might this employee be in right now?)

• Tailor messaging without overcomplicating it – Personas can help shape tone, length, and style. A leadership update for executives might be more strategic and high-level, while a frontline communication should be clear and action-oriented.

• Segment for key campaigns – Instead of personalizing every message, use personas strategically for high-impact communications like DEI initiatives, change management, or benefits rollouts to ensure messaging resonates.

• Enhance stakeholder alignment – Share personas with HR, IT, and other key teams to ensure internal comms are aligned with how different employee groups work and receive information.

• Optimize feedback loops – If certain personas are less engaged (e.g., deskless workers aren’t reading newsletters), use that data to adjust your approach—without assuming a one-size-fits-all solution.

The better you understand your employees, the more effective and engaging your internal communications will be! 🚀