How to Manage Internal Communications as a Team of One

What you’ll get in this internal communications strategy guide

Gathering feedback and employee sentiment

Understanding your audience is the first step in any comms strategy, but as a solo communicator, gathering surveys and analyzing data can feel like an uphill battle. This guide offers simple, effective tricks to make it easier to collect employee feedback and use it to shape your messaging.

Becoming a strategic partner

When you’re the only one on your internal comms team, it can be easy to feel like you’re constantly reacting to requests. We’ll show you how to flip that dynamic by turning comms requests into cross-departmental partnerships. Use these tips to make internal communications a collaborative effort and take some of the weight off your shoulders.

Channel management

A long list of communication channels can feel overwhelming. In this guide, you’ll find resources to help break down strengths, weaknesses, and ideal audiences for each of your channels. You’ll also learn how to segment your audiences and manage your channel matrix effectively so nothing falls through the cracks.

Content planning and strategy

Without a dedicated team, juggling planning, executing, and analyzing can be tough… grab the guide for practical tips on building an internal comms content calendar and prioritizing your workload. You’ll learn techniques that help you manage your time and resources efficiently, no matter how long your to-do list.

Producing high-quality communications

As a one-person team, you might feel like you need to be an expert in everything—content writing, design, photography, you name it. Spoiler: you don’t! We’ll provide tools, templates, and shortcuts that make it easy to produce high-quality comms (with our without a freelancer budget).

Handling crisis communications

Crisis comms can feel daunting when you’re the only one in charge. But with a solid plan and the right templates, you’ll be ready for anything. The guide helps you craft a crisis communication strategy that’s practical, easy to share, and ready to go when needed.

Managing expectations and avoiding burnout

Burnout is a real risk for solo communicators. This guide includes pointers on setting realistic boundaries, automating tasks, and celebrating your wins—so you can stay motivated and recognized for your hard work.

Proving ROI and showcasing success

When you’re an internal communications department of one, you need to be your own biggest advocate. We’ll show you how to track key internal comms metrics, showcase your successes, and make sure your wins are seen throughout the company.

BONUS: Helpful resources toolkit

We’ve compiled a massive list of resources, tools, and templates specifically designed to help solo internal communicators. Whenever you need a boost, come back to the guide and try something new!