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CanvaThe Internal Communications Healthcare Playbook
This strategy workbook is designed to help internal communicators in healthcare organizations get organized, stay aligned, and lead with clarity. Whether you’re starting from scratch or refining what’s already in place, this resource gives you a practical framework, helpful examples, and ready-to-use templates to guide your work.
How to use this internal comms healthcare playbook
This free playbook is built to help internal communicators create a clear, effective strategy that aligns with their company’s goals — and actually supports day-to-day work. It’s especially useful if you’re documenting your strategy for the first time, refreshing an outdated version, or trying to make your work more intentional.
With this internal communications healthcare playbook, you can:
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Build a flexible, goal-oriented internal comms strategy — one that works across teams and channels
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Walk through each element with helpful examples, tips, and editable templates
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Connect your strategy to real campaigns, channels, and metrics
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Give stakeholders visibility, while staying focused on what employees actually need
What you’ll find in this playbook
Before you dive in, take a moment to:
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Reflect on what’s working (and what’s not!) in your current internal communications approach
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Gather any existing materials you have: company goals, past campaigns, engagement data, team charters, or survey results
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Think about who your strategy needs to support: frontline teams, people managers, new hires, execs, or all of the above
Here’s how to make the most of the playbook:
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Follow the framework: Each section walks through a key part of your strategy — with examples, tips, and editable templates
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Customize it for your organization: Use the worksheets to map your goals, channels, audiences, and messages
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Connect strategy to action: Build communication plans and campaigns that directly support business outcomes
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Revisit and revise: And remember, your strategy isn’t set in stone. Make it a living doc that grows with your team and company
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