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CanvaMost comms are built for inboxes (but your frontline isn’t!)
A huge part of the workforce doesn’t spend the day at a desk. They’re on the sales floor, in the plant, on the road, or caring for patients, and reaching them takes a different approach.
In the report:
- Tips to better reach frontline employees
- Frontline communications benchmarks by industry
- How to weave AI into your frontline comms
An original research report by the team at Workshop
This report brings together what hundreds of internal communicators around the world told us about their priorities and challenges, and what actually performed for comms teams across Workshop’s platform, including more than 186 million emails and 1 million SMS sends.
Frontline channel mix
Reach beyond the inbox
Audience segments
Segments by role, site, and shift
Key messaging
Skimmable, mobile-first, multilingual
Send-time strategy
Recommended send windows based on real engagement patterns
Using AI for frontline comms
A plan for weaving AI into your workflow
Measurement approach
KPIs that go beyond “sent”
Get the State of Frontline Communications
What hundreds of communicators told us, plus what actually performed across 186M+ emails and 1M+ SMS sends. Benchmarks by frontline industry, channel-by-channel playbooks, and where AI fits in.
