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AI 201: The next level of AI for internal comms

Date: Oct 1, 2026
Time: 10 AM CT

You’re already using AI, and so is everyone else on your team (whether or not anyone’s saying how they’re using it)! The bigger question is whether it’s actually working for you, or just another thing you’re managing.

That’s exactly what Gab Ferree covers in her work, and it’s why we’re so excited to partner with her to keep the conversation going with us! Rather than another rundown of tools and prompts, this session gets into how the best comms pros are actually using AI right now to amplify their judgment and turn AI into their advantage instead of their risk.

Join Gab Ferree, Founder & Your Comms BFF at Off the Record, Jamie Bell, CMO at Workshop, and Mikey Chaplin, Director of Product at Workshop on Thursday, October 1 at 10 AM CT to get out of the one-off chats and into something that actually changes how you show up at work.

You’ll walk away with:

  • A start on your own AI operating doc (from Gab’s framework), so you’re building on judgment instead of guessing what’s okay to use AI for
  • The language to get your team, your manager, or leadership comfortable saying yes to how you’re already using AI, instead of putting it off
  • A look at the different ways comms teams are putting AI to work today, plus where Workshop’s own AI capabilities are headed next

 

Meet the speakers:

Gab Ferree
Founder and Your Comms BFF at Off The Record
Jamie Bell
CMO at Workshop
Mikey Chaplin
Director of Product at Workshop

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