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Audience segmentation
Personalize content & boost engagement
with customized internal emails
Tailor your internal communications like never before! Workshop’s audience segmentation feature allows you to personalize emails based on employees’ unique characteristics. Whether it’s their location, department, job title, or even preferred language, segmentation helps you send relevant, targeted content that resonates with your team.
An overview of audience segmentation
Customize rows of your emails
Show different content based on an employee’s list membership. Want to create location-specific calendars or department-specific updates? It’s easy to display the right content to the right people, all within the same email.
Create dynamic CTAs, links, & more
Customize images, text, buttons, and more based on department, role, location, and/or any custom field you can think of.
Reliable data (all day, every day)
Personalize your emails confidently and easily! With our HRIS integrations, you can have up-to-date employee data at your fingertips, so you never have to worry if you’re missing someone on a list.
Learn more
Go beyond first names
Personalize any word or phrase in your email or email subject line, from first names and job titles to custom fields like employee preferences.
Learn more
No need to clone or create multiple versions
From the email content itself to the analytics on the other side, there’s no longer any reason to duplicate your emails and double (or triple, or quadruple) your work.
“Every employee has unique needs and preferences when it comes to comms. Audience segmentation allows you to deliver the right message to the right people, so they aren’t getting overwhelmed with irrelevant content”
Jamie Bell
Chief Marketing Officer, Workshop
Practical ways to use audience
segmentation in your internal comms
Here are a few of our favorite ways that customers are
currently using audience segmentation in Workshop:
Location-based content
Send location-specific announcements or event calendars to the right offices, ensuring only relevant information hits their inboxes.
Content based on job title
Target different job roles with the content they need most. Frontline employees might need detailed FAQs, while managers can get strategic updates.
Manager & leadership communications
Show different sections of an email to managers, entry-level employees, or senior leaders, based on their role within the organization.
Don’t just take our word for it!
“When we used Workshop for benefits open enrollment, we could target specific populations, such as folks who had an HSA or an FSA to remind them of any extra steps needed to take in the enrollment process.”
Katie
Senior Creative Manager, Madison Square Garden
“It is not an exaggeration to say that internal mass emails went from something that our community went from "loving to hate" to a new methodology that recipients just ... loved!”
Rebecca
Director of Creative Services, Hope College
“At our size, I feel like we’re pretty advanced for our internal comms. And we’re advanced because of this platform.”
Jennifer
Communications & Media Manager, Silver Eagle
See how Workshop can boost
engagement with your internal comms!
