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The Internal Communications Strategy Workbook

FREE WORKBOOK

The Internal Communications Strategy Workbook takes you from a stack of one-off sends to a documented plan in eight short steps (with a fill-in-the-blank template for every one!).

In the workbook:

  • Ready-to-fill templates and practical tips
  • A new built-out plan you can actually run
  • Tips to prove it works and make it last

What you'll walk away with

This report brings together what hundreds of internal communicators around the world told us about their priorities and challenges, and what actually performed for comms teams across Workshop’s platform, including more than 186 million emails and 1 million SMS sends.

A documented strategy, not a someday project

A documented strategy, not a someday project

Read a little, build a little, and come out the other side with a plan that’s written down and ready to use.

Templates you can fill in today

Templates you can fill in today

Every part comes with a Build it now template — audits, personas, message maps, campaigns, and more — so you’re building as you read.

A seat at the table

A seat at the table

Tie your work to real business goals and prove your impact, so internal comms gets the credibility (and budget) it deserves.

Read a little, build a little, and come out with a real strategy

A documented strategy makes your work sharper, and this workbook hands you the tools to actually build one!

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