Every email on brand, automatically, with our new brand kit

You know the drill. You’re building an email and you need the logo — so you dig through an old send to find it. You need the right blue, so you hunt for a hex code buried in a brand guide somewhere. And no matter how careful your team is, an off-brand email always seems to slip out the door.

Our new “brand kit” fixes all of that! It gives your whole organization one home for your logos, colors, and fonts — built right into the media library and surfaced automatically in the editor. Set it up once, and your brand becomes the starting point for every email, for every person on your team.

What’s new

One home for your brand: Add your logos, colors, and fonts in the media library. Every user sees them automatically in the editor — no more hunting for the right shade or the latest logo file.

Lock it down: Admins can restrict colors and fonts so everyone builds from brand-approved options only. Every email that goes out reflects your brand, no matter who hit send.

Cici already knows your brand. Our AI agent, Cici, will now know your brand kit & defaults, so when you ask it to build an email, the content, layout, and imagery come back already tied to your colors and style. Describe what you need — Cici designs it in your brand. No training required!

Drop in your logo, fast. A new logo block lets you pull any logo from your brand kit straight into an email.

Bring your brand in bulk. Upload your colors, logos, and fonts in the media library, or import them all at once to get set up quickly.

Add the context that matters. An additional brand information field lets admins capture the stuff a color picker can’t — usage rules, logo do’s and don’ts, tone notes, etc. Cici reads this section, too, so the more you add, the more on-brand its drafts become.

A few of our favorite ways to use it

• Give every communicator on your team the right colors and logos from day one, so nobody’s guessing.
• Turn on brand lockdown before open enrollment or a big all-company push, when consistency matters most.
• Ask Cici to draft an announcement and get a first version that’s already on brand — then spend your time on the message, not the formatting.
• Onboard a new team member without the “where do I find our logo?” back-and-forth. 🙂

Why it matters

Brand consistency has always been manual work — a font here, a hex code there, a lot of trust that everyone’s using the right assets. Workshop now turns all that effort into a default. Your brand lives in one place, it shows up everywhere your team works, and it’s the foundation Cici uses to create on-brand comms for you. It’s a real step toward email creation that’s fast, beautiful, and unmistakably yours.

Availability

Brand Kit is rolling out now, and lives in your media library and the modern editor. Admins manage it; everyone else can see it, so your whole team stays aligned. Style lockdown (restricting colors and fonts) is available on Premium and Enterprise plans, and custom font uploads are available on select plans.

Voice and tone profiles are also coming soon — soon you’ll be able to give Cici even more of your brand’s personality to write from. Head to your media library to set up your Brand Kit, and then ask Cici to build your next email and watch it come back on brand!