The Internal Communications Strategy Workbook

What you’ll find in this internal comms strategy workbook

Before you dive in, take a moment to:

• Reflect on what’s working (and what’s not!)  in your current internal communications approach

• Gather any existing materials you have: company goals, past campaigns, engagement data, team charters, or survey results

• Think about who your strategy needs to support: frontline teams, people managers, new hires, execs, or all of the above

Here’s how to make the most of the workbook:

• Follow the framework: Each section walks through a key part of your strategy — with examples, tips, and editable templates

• Customize it for your company: Use the worksheets to map your goals, channels, audiences, and messages

• Connect strategy to action: Build communication plans and campaigns that directly support business outcomes

• Revisit and revise: And remember, your strategy isn’t set in stone. Make it a living doc that grows with your team and company

Other resources that may come in handy as you plan:

Internal Communications Goals Template — A simple, fill-in-the-blank resource to help you define clear, measurable goals for your internal comms efforts. Use it to align your team’s priorities with company objectives and get buy-in from stakeholders.

Employee Persona Template — This worksheet helps you segment your audience based on roles, needs, and communication preferences. It’s especially useful for tailoring messages that resonate with specific employee groups.

Internal Communications Metrics Dashboard — A ready-to-use format for tracking your comms performance over time. It’s built to help you identify what’s working, make data-driven decisions, and share results in a way that’s easy to understand.