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How to build an internal communications strategy that works
Your internal comms strategy shouldn’t sit on a shelf, it should guide everything you do! Think of it as your north star: steady, strategic, and always there to help you navigate the noise.
Your internal comms strategy shouldn’t sit on a shelf, it should guide everything you do! Think of it as your north star: steady, strategic, and always there to help you navigate the noise.
With Devin Owens and Kelsey Kingdon
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About this session
But let’s be honest, when you’re swamped with last-minute requests and juggling competing priorities, it’s hard to find the time (or headspace) to zoom out and build something intentional.
Instead of another comms plan that sits in a folder on your desktop, we’ll be walking through how to build one that aligns with business goals, earns leadership buy-in, and helps you stop doing random acts of comms.
In this session, the Workshop team, Devin Owens and Kelsey Kingdon discuss how to move from reactive messaging to a clear, documented internal comms strategy that drives results and earns trust.
This webinar covers
- Auditing your current efforts to identify what’s working (and what’s not)
- Setting clear, measurable goals that align with business and department priorities
- Mapping out campaigns and channels that support your strategy (instead of scrambling last-minute)
- Applying practical frameworks and real examples to bring your strategy to life and make it stick
- Plus, a free internal comms strategy workbook
Speakers
Meet the speakers
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Devin Owens
Strategic Communications Manager at Workshop
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Kelsey Kingdon
Marketing & Events Manager at Workshop



