Company: Lipsy London
Industry: Fashion & retail
Employees: 400
HQ: London, UK
Workshop user since: 2022
Favorite feature: Analytics
Anaïs Nebel and her team are doing incredible things in internal comms, employee listening, and more… and they’re using Workshop to reach their company audiences!
Since taking her position as Senior Culture and Comms Manager at a fashion retail group in London that includes Lipsy London, Victoria’s Secret UK, and Gap UK, Anaïs has had a particular focus on adding self-esteem to the well-being program at the company.
Understanding a unique culture and its needs
As a business, the team is overwhelmingly young (69% are 34 and under) and skews very highly female. They keep a connected, welcoming culture alive, and the company believes that supporting well-being is an important part of building a healthy and productive team. According to Anaïs, “There were some great benefits in place already, and training around well-being, but engagement wasn’t very high with our events.”
The big question: how to have a tangible impact on self-empowerment?
Globally, 1 in 2 people feel more self-doubt than self-love. When it comes to 18-34 year-olds, they use visual social media more than any other group, and studies have shown its negative impacts on self-esteem and self-image. Anaïs worked on creating an event that would genuinely help the staff feel more empowered.
Introducing… Glow Days!
She partnered with a London-based self-portrait studio called Candid to set up a really special event. Employees would be able to self-take new headshots in a no-pressure, feel-good environment, AND take home a great polaroid picture of themselves on the day! The pictures would be perfect for LinkedIn and other social platforms, and they’d be sent to the employees to do whatever they pleased! To get people to sign up and get excited, Anaïs needed to execute a lot of comms.
Communicating before, during, and after the Glow Days
Before the event, she used Workshop to send email-based signups for the event… and filled up ALL the slots (+ a waiting list!) in just a couple of sends. She also used surveys to gather a list of everyone’s favorite self-empowerment anthems to make a playlist for the event, and shared a super-relatable video from the folks behind Candid.
Where previous initiatives would see maybe 15 or 20 signups, the Glow Days campaign filled up with over 120 participants!
During Glow Days, employees got their turn self-shooting lovely new portraits (and wearing blazers from Lipsy’s awesome list of fashion brands). Each employee walked away with their favorite photo in hand, to maximize the empowerment and show their colleagues. (And we’ve talked about the brand-building power of great employee photos before!)
After the event, Anaïs again turned to Workshop to follow up with all the participants. The after-event email (below) had a collage of some of the amazing pictures (which really are great), as well as a survey about how they felt about Glow Days (spoiler alert, they loved it).
Results by the numbers
Obviously, the vibes surrounding this unique event were ✨fantastic✨, but the comms strategy around it was also a huge success. Here’s some of what Anaïs and team achieved:
- 80% signup after two email notifications… and fully booked after a third
- Engagement from all levels of the organization (coordinators to directors)
- Reported feelings of self-empowerment up 40% after the event
Consistently achieved an 84% newsletter open rate (captured via Workshop analytics)
See for yourself how Workshop can boost your comms strategy
Workshop is the #1 email platform for internal communications (and the best way to send SMS, too)! We love working with companies like Lipsy London to help activate, validate, and grow their internal comms strategy. To learn more about how we can get results like these for you, schedule a time with us to see everything in action.
