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Live webinar · Employee Advocacy
Webinar · Employee Advocacy
On-demand webinar · Employee Advocacy
How to create employee influencers
Internal communicators are ready to bring the company to life and make employees the heroes of the story. While we know top-down communication will always be a necessary part of the job, we find that communicators are increasingly interested in giving employees a voice (internally and externally) and encouraging them to play a more active role in the company’s comms strategy. In fact, employee influencers and thought leadership made up 2 of the top 3 internal communications trends this year, according to our 2024 trends survey.
Internal communicators are ready to bring the company to life and make employees the heroes of the story. While we know top-down communication will always be a necessary part of the job, we find that communicators are increasingly interested in giving employees a voice (internally and externally) and encouraging them to play a more active role in the company’s comms strategy. In fact, employee influencers and thought leadership made up 2 of the top 3 internal communications trends this year, according to our 2024 trends survey.
With Jamie Bell and Kelsey Kingdon
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About this session
Of course, it’s not as easy as telling an employee to share this here and post that there, but it is easier than you think to develop these voices within your own organization. This video covers how to create employee influencers within your organization, and tackles some of the tougher “what-ifs” of these ideas, from convincing leadership to building a social media policy that supports this effort.
This webinar will cover
- How to encourage employees to naturally share more on social media
- The difference between thought leaders, advocates, and influencers
- Specific ideas for working with the CEO (your #1 employee influencer)
- How to identify potential advocates and create a small pilot program to start
- Plus: a recommended social media policy template!
Speakers
Meet the speakers
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Jamie Bell
CMO at Workshop
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Kelsey Kingdon
Marketing & Events Manager at Workshop
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On-demand
Webinar & EventHow to create employee influencers: a live discussion
There’s a real buzz around employees showing up authentically online – and organizations are starting to notice.
Watch now -
ArticleWhy employee influencers matter
Learn why employee influencers matter for internal comms and how they boost trust, extend reach, and turn messages into action-driving conversations.
Read the article -
GuideThe Ultimate Guide for Creating Employee Influencers
The ultimate guide to creating employee influencers. Learn how to build an employee advocacy program, train ambassadors and grow your employer brand.
Get the guide
