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Internal Communication
Trends Report
Internal communications is evolving at lightning speed, leaving many communicators wondering, “Am I keeping up?”
To help you find out, we surveyed hundreds of internal comms professionals worldwide. The result? A clear snapshot of the trends, insights, and challenges shaping the future of internal communications—and where your strategy stands.
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Here’s what internal communicators are experiencing:
The #1 challenge
for internal comms
is measuring results.
Manager and frontline
communications are the top
two areas of focus for 2025.
85% of internal
communicators say email
is their most effective channel.
More teams are adopting
video and in-person events.
Interest in AI is higher than
ever (but communicators are
still figuring out how to use it!)
Surveys usage: Increased
from 56.5% to 63.7%, so more
focus on getting feedback!
How internal communicators anonymously described their goals and challenges for 2025:
“Measuring results qualitatively in order to be able to meaningfully adjust the strategy based on the audiences’ needs.”
“Develop a streamlined approach to sharing information across our major audiences. Biggest hindrance is lack of staff!”
“We desperately need an intranet but the business is prioritizing other items over this critical tool. No budget. No headcount to support it.”
“I want to reach more employees but can’t measure my success!”
“Reach frontline workers more effectively. Our people in the field don't have email and we lack the tools to do so effectively otherwise.”
“Drive more engagement!”
Read the report!
Your peers are reflecting on what worked - and what didn’t - last year, and using those insights to refine their strategies for 2025.
Download your free copy of the report today!
